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Crafting a Brand: The Relationship Between Craft Beer & Branding

2020-10-30T10:46:54-05:00September 15th, 2020|Tags: , , , , , , , , , , , , , , , |

In the craft beer industry, aesthetics around branding run the gamut. From minimal design to stylistic illustration, anything goes. With 7,000+ breweries in the US, (62 in Cincinnati) all constantly jockeying and innovating to grab consumer attention, it’s harder than ever to call out specific visual trends that are proving successful. However, in Cincinnati, Rhinegeist Brewery [...]

Graphic Village Speaks with Jason Snell

2020-10-30T10:18:36-05:00August 14th, 2020|Tags: , , , , , , , , , , |

Cincinnati and Northern Kentucky are renowned for being rich in design and branding talent. As the effects of COVID-19 continue to take its toll, we look to further highlight local creatives who are making an impact in the community. This month, Graphic Village sat down with Jason Snell, former owner of OTR-based agency We Have Become [...]

Destination Inspiration: Are Creatives More Inspired by Travel than Non-Creative Types?

2020-10-30T10:33:36-05:00August 5th, 2020|Tags: , , , , , , , , , , , , , , , , , |

Vernacular Flavor, Traveling Creatives and the Benefits of their Hyper-Sensitivity. Designers have a hunger. They hunger, and fervently yearn to be inspired. In fact, the need to drink from the well of inspiration – to stimulate creative juices – is most often their principal source of motivation. Followed implicitly, design methodology can lead to positive design [...]

The Printing Industry From a Millennial’s Perspective: Direct Mail & Variable Data

2018-03-20T14:30:03-05:00November 17th, 2017|Tags: , , , , , , |

This semester, I’m interning for Cincinnati’s leading integrated marketing solutions provider and commercial printer.