When you want someone to feel loved, you invest in things that matter to them and make them feel good. Customers are no exception. When it comes to marketing materials, that means providing print. […]
In today’s increasingly complex world, the research consistently shows the answer to success is emotional connection with one’s target audience. […]
In a digital age, touch remains one of the most important ways we experience the world around us – and in packaging, the benefits of touch are enormous. According to Joann Peck, a touch expert and Associate Professor of Marketing at the Wisconsin School of Business, University of Wisconsin-Madison, having a tangible touch cue at the [...]
Graphic Village is proud to announce that we were recently honored with seven 2021 Print Excellence Awards from Graphic Media Alliance. Each year, Graphic Media Alliance holds its Print Excellence Awards Competition to recognize Ohio, Michigan and Northern Kentucky printers who have demonstrated excellence in 35 categories, with two out-of-region expert judges ranking them. […]
Despite the meteoric rise of digital marketing, consumers still have a love affair with print. From direct mail to packaging to signage and in-store displays, print continues to be critical to marketers’ success. It’s not that marketers need to focus on print to the exclusion of digital media, but for best results, it needs to remain [...]
Cincinnati and Northern Kentucky are renowned for being rich in design and branding talent. As the effects of COVID-19 continue to take its toll, we look to further highlight local creatives who are making an impact in the community. This month, Graphic Village sat down with Jason Snell, former owner of OTR-based agency We Have Become [...]
Vernacular Flavor, Traveling Creatives and the Benefits of their Hyper-Sensitivity. Designers have a hunger. They hunger, and fervently yearn to be inspired. In fact, the need to drink from the well of inspiration – to stimulate creative juices – is most often their principal source of motivation. Followed implicitly, design methodology can lead to positive design [...]
From hospitality to energy, no industry has been immune to the economic effects of COVID-19. Design and branding, an industry which feeds all industries and is closely aligned to our own, is no exception when it comes to feeling the impact of the virus. In an effort to highlight local talent in the region at this [...]
In a world infatuated with digital, print marketers have a secret in their pockets—print. Here are three reasons why print still packs a wallop, even in a digital world.
So you’ve started personalizing your direct mail campaigns. But how do you know if your efforts are paying off?