Despite the meteoric rise of digital marketing, consumers still have a love affair with print. From direct mail to packaging to signage and in-store displays, print continues to be critical to marketers’ success. It’s not that marketers need to focus on print to the exclusion of digital media, but for best results, it needs to remain [...]
Cincinnati and Northern Kentucky are renowned for being rich in design and branding talent. As the effects of COVID-19 continue to take its toll, we look to further highlight local creatives who are making an impact in the community. This month, Graphic Village sat down with Jason Snell, former owner of OTR-based agency We Have Become [...]
Vernacular Flavor, Traveling Creatives and the Benefits of their Hyper-Sensitivity. Designers have a hunger. They hunger, and fervently yearn to be inspired. In fact, the need to drink from the well of inspiration – to stimulate creative juices – is most often their principal source of motivation. Followed implicitly, design methodology can lead to positive design [...]
From hospitality to energy, no industry has been immune to the economic effects of COVID-19. Design and branding, an industry which feeds all industries and is closely aligned to our own, is no exception when it comes to feeling the impact of the virus. In an effort to highlight local talent in the region at this [...]
In a world infatuated with digital, print marketers have a secret in their pockets—print. Here are three reasons why print still packs a wallop, even in a digital world.
So you’ve started personalizing your direct mail campaigns. But how do you know if your efforts are paying off?
Introducing Color-Logic, a versatile, affordable way to produce metallic special effects using almost any print process.
This semester, I’m interning for Cincinnati’s leading integrated marketing solutions provider and commercial printer.