Print Marketing Archives - Graphic Village

The Print Advantage: Seizing Marketing Opportunities Amid Digital Noise

In the ever-evolving landscape of digital communication, the recent shifts in social media engagement present challenges for marketers. As users seek more personal connections and express fatigue with constant selling on social platforms, marketers need to adapt their strategies. An alternative avenue that’s gaining renewed attention is print marketing, offering unique advantages in a world …

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The Print Marketing Renaissance: A Potent Force in a Digital World

Blog, Thought Leadership / By Mark Weinstein

In an age dominated by screens and scrolling, the enduring potency of print marketing, which encompasses marketing collateral, packaging, environmental graphics, and direct mail, continues to make a profound impact. While digital marketing plays a pivotal role in contemporary brand awareness and advertising campaigns, print marketing captivates audiences and leaves an indelible impression. The effectiveness …

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GV Pulse: Four Elements That Make Print Shine

Blog, Newsletter / By Mark Weinstein

In the ever-evolving marketing world, getting caught up in the digital buzz is easy. However, there’s a timeless charm to a well-executed print piece that captures attention and makes a lasting impression – especially in marketing collateral, packaging, and direct mail. Print has unique qualities that can elevate your efforts in these areas. Let’s look …

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USPS Announces 2024 Price Adjustments

Blog, News, Thought Leadership / By Mark Weinstein

In a recent announcement, the United States Postal Service (USPS) unveiled its proposed price adjustments scheduled to take effect on January 21, 2024. The changes, approved by the USPS board of governors, aim to address operational costs and support the financial stability outlined in the Delivering for America 10-year plan. Key Changes: First-Class Forever Stamp: …

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Signage Solutions: So Many Choices!

Blog, Thought Leadership / By Mark Weinstein

When it comes to signage, it is all pretty much the same, right? Not at all. Signs and environmental graphics do more than just provide information. From retail storefronts to corporate environments, campuses, and beyond, signage is pivotal in branding, messaging, enhancing visibility, and more. Let’s explore the different types of printed signage and how …

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Graphic Village Celebrates Three Additional 2023 Print Excellence Awards

Awards, Blog, News / By Mark Weinstein

On March 2, 2023, Graphic Village proudly received fifteen 2023 Print Excellence Awards from Graphic Media Alliance (GMA) during the 2023 Southern Region Print Week reception. Adding to this impressive recognition, on September 14, 2023, Graphic Village secured three more coveted 2023 awards at the GMA Millcraft Grand Ceremony in Columbus. These prestigious accolades include …

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10 Items for Your Pre-Design Packaging Production Checklist

Blog, Thought Leadership / By Mark Weinstein

Whether you are sitting down to design your first folding carton package or your hundredth, it helps to have a pre-design checklist. This ensures that your packaging looks and performs its best. Here are ten considerations you don’t want to overlook. Target audience: Who is the target market for your product? Your packaging has the …

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GV Pulse: 5 Ways to Supercharge the Power of Print Marketing with AI

Blog, Newsletter / By Mark Weinstein

In today’s rapidly evolving landscape, artificial intelligence (AI) has emerged as the latest trending, hot topic that is capturing the imagination of professionals across diverse industries. As we embark on this month’s newsletter, we delve into the powerful convergence of AI and the timeless medium of print. It’s essential to recognize that AI’s transformative influence …

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Graphic Village Honored at 23rd Annual ACG Cincinnati “Deal Maker Awards”

Awards, Blog, News / By Mark Weinstein

Graphic Village was recognized as an Honoree (winner) in the small cap business category at the 23rd Annual ACG Cincinnati “Deal Maker Awards,” a distinction that fills our team with immense gratitude. The ceremony, held on June 7th at Cincinnati Music Hall, showcased the thriving Cincinnati business landscape, and served as a testament to the …

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GV’s CEO on the CBC’s “Above the Fold” – An Inspired Journey of Perseverance and Success

Blog, News / By Mark Weinstein

We all have defining moments in our lives that shape our ambitions and drive us to prove ourselves. For Pat McMullen, CEO of Graphic Village, that moment came during his high school graduation ceremony. In an “Above the Fold” podcast interview with Andy Brownfield, the managing editor of the Cincinnati Business Courier, McMullen shared his …

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