Recently, McKinsey, a respected business research firm, had this to say about direct mail and email communications: Customers decide very quickly—in a matter of seconds—whether they like your marketing message. Provide something relevant, and you’ve got a satisfied customer. Miss the mark, however, and they’re gone. 1 […]
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In a world infatuated with digital, print marketers have a secret in their pockets—print. Here are three reasons why print still packs a wallop, even in a digital world.
So you’ve started personalizing your direct mail campaigns. But how do you know if your efforts are paying off?
Are you among the marketers who have not yet started sending personalized direct mail and email communications? Are you still using a “one size fits all” marketing strategy?
Still on the fence about personalizing your print campaigns? Wondering whether it’s worth the time and expense to develop marketing databases, create customer profiles and develop messaging for personalized communications?