Print and email are powerful tools for getting information out there quickly or engaging your audience on a frequent or programmatic basis. But when you want to communicate with your audience at a deep and emotional level, you want to turn to print. The reasons have to do with the way our brains are wired. […]
When Does Print Marketing Beat Digital? Read More »
If something is proven safe, secure, and trustworthy, you’d embrace it, right? Now add in that it is also eco-friendly, and you have a product anyone would love. There is such a product, and it’s print. After years of research on consumer attitudes and preferences, print remains consumers’ preferred channel for safety, security, trustworthiness, and
Survey: Print Is Safe, Secure, Trustworthy, and Eco-Friendly Read More »
When you want someone to feel loved, you invest in things that matter to them and make them feel good. Customers are no exception. When it comes to marketing materials, that means providing print. According to current research, information read in print is embedded more deeply in the brain, is more easily recalled, and is recalled
Relax & Enjoy: 3 Reasons Consumers (Still) Love Print Read More »
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