Whether through direct mail or email, in-store signage, or highway billboards, the most effective marketing is tailored to your target audience. Recently, HubSpot compiled a list of questions to help you target your messaging with laser focus. Let’s look at seven of them. Am I targeting the right audience? Target audiences can shift and change. […]
Does Your Data Answer the Right Questions? Read More »
In a significant move within the Greater Cincinnati business community, Revitalize Capital, the Blue Ash-based private equity firm and parent company of Graphic Village, has acquired LPK, a renowned local design firm that grew into a global branding powerhouse. The acquisition, finalized on December 31, 2024, marks Revitalize’s 21st acquisition and its first since the
Revitalize Capital Acquires LPK, Expanding Its Brand and Design Portfolio Read More »
Creativity is a universal hunger—a yearning to transform the ordinary into the extraordinary. For Creatives—designers, artists, architects, writers, chefs, and musicians—this hunger fuels their work, often sparked by travel. Travel is more than just an escape from the daily grind; it’s a journey into the vast expanse of creativity. It teaches us to see the
2025’s Best U.S. Creative Escapes: Where Inspiration Meets Exploration Read More »
In the world of print, experience is invaluable—but even the most seasoned professionals can stumble when details are overlooked. Whether you’re new to printing or a veteran, having a well-prepared checklist is the key to saving time, cutting costs, and avoiding unnecessary stress. Before sending your files to press, ensure everything is in order with
Mastering Print Perfection: Your Essential Checklist Read More »
While this legislation (called the Single-Use Plastic Ban) comes out of the United Kingdom, there is an important takeaway for U.S. brands. It is part of the larger trend in which companies are shifting away from plastics to paper in their packaging. That shift is happening in the United States, as well. Although not as
The Paper Preference: Staying Ahead of the Curve with Paper-Based Packaging Read More »
In a world flooded with uncertainty and unrest, consider something radical: Embracing positivity! Themes centered around kindness, compassion, and optimism resonate with today’s consumers. Here are five strategies to infuse positivity into your print and digital designs. Incorporate Uplifting Visuals: Select images that convey strength, security, and success. These visuals create a sense of well-being
How Positive Messaging Can Elevate Your Brand Read More »
In the ever-evolving world of content creation, artificial intelligence (AI) tools like ChatGPT have made waves in digital marketing. Often, the buzz centers around AI’s potential in digital channels—email, social media, and websites. However, while AI can quickly generate large volumes of content, it has specific limitations for digital, where search engines emphasize originality, depth,
AI and Print Content: A Winning Combination Read More »
In today’s increasingly digital world, the power of print is making an exciting comeback, even in some of the biggest retail names. On October 30, NBC’s TODAY Show highlighted how brands like J. Crew and Neiman Marcus are returning to an “old-school” marketing strategy: printed catalogs. The shift is part of a larger trend
Why Some Major Retailers are Bringing Back Printed Catalogs Read More »
Graphic Village (GV), is pleased to announce its acquisition of AAA Laminating & Bindery (AAA). AAA is a Fairfield, Ohio-based company recognized for its excellence in laminating and bindery services. This acquisition underscores Graphic Village’s commitment to providing a broad range of high-quality print and finishing solutions to its clients. The acquisition of AAA Laminating
GV Expands Capabilities with the Acquisition of AAA Laminating & Bindery! Read More »
White space, or negative space, is the area between and around design elements, crucial for creating visually appealing and effective designs. It enhances clarity, structure, and visual hierarchy, guiding the viewer’s eye and emphasizing key elements. In Swiss Design, white space is essential, contributing to a clean, minimalist aesthetic that improves readability and balance. This
The Power of White Space: Enhancing Design, Improving Communication Read More »
Certifications:
Graphic Village is part of the Revitalize Group of companies
