Marketing Strategy Archives - Page 3 of 3

Branded Excellence: 8 Transformative Benefits of Merchandise, Apparel, and Gifting in Marketing

In the dynamic realm of modern business, where innovation and creativity drive success, the integration of branded merchandise and/or apparel, corporate gifting, and personalized connections has become a cornerstone of strategic marketing. This article delves into the multifaceted impact of these elements, emphasizing their capacity to amplify brand visibility, create lasting impressions, foster customer and […]

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The Print Advantage: Seizing Marketing Opportunities Amid Digital Noise

Blog, Newsletter / Mark Weinstein

In the ever-evolving landscape of digital communication, the recent shifts in social media engagement present challenges for marketers. As users seek more personal connections and express fatigue with constant selling on social platforms, marketers need to adapt their strategies. An alternative avenue that’s gaining renewed attention is print marketing, offering unique advantages in a world

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Unleashing the Power of Top-of-Mind Awareness

Blog, Thought Leadership / Mark Weinstein

In marketing, being “top of mind” means being the first brand or product that comes to mind when a consumer thinks of a particular industry, category, or need. For example, when someone says “coffee,” what comes to mind? Starbucks? When someone says “soda,” is it Coca-Cola or Pepsi? When they say “electronics,” is it Apple?

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The Pursuit of Authenticity: Unmasking the Pitfalls of Contrived Agency Speak

Blog, Thought Leadership / Mark Weinstein

In an era where authenticity reigns supreme, consumers crave genuine brand messaging that resonates with their values. According to HubSpot, a company’s brand message serves as a vital tool to build trust with their audience. In fact, 46% of consumers in the U.S. prefer to buy from brands they can trust. But how do you

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Graphic Village Honored with Fifteen 2023 Print Excellence Awards

Awards, Blog, News / Mark Weinstein

Graphic Village is proud to announce that they were awarded fifteen 2023 Print Excellence Awards from Graphic Media Alliance (GMA) at the 2023 Southern Region Print Week reception on March 2, 2023. Each year, GMA holds its Print Excellence Awards competition to recognize Ohio, Michigan and northern Kentucky printers who have demonstrated printing excellence in

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5 Ways to Leverage Product Packaging as a Marketing Tool

Blog, Thought Leadership / Mark Weinstein

When a shopper walks into the store, even if they aren’t looking for something in your product category, the proper packaging can entice them to make a purchase they hadn’t planned. That’s why packaging should be considered part of your marketing toolbox. Here are five ways to use product packaging to stand out and create

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A Closer Look at Top-Rated Branded Promotional Products

Blog, Thought Leadership / Caleb Conlin

Whether it’s a branded hat, calendar or mug, most consumers own at least one promotional product. But promotional products are more than just “feel good” gifts. Truth be told, branded promotional products are proven vehicles for increasing brand awareness among consumers and motivating purchase decisions. Promotional products are so popular, in fact, that the Advertising

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Consumers Continue Their Love Affair with Print

Blog, Thought Leadership / Caleb Conlin

Despite the meteoric rise of digital marketing, consumers still have a love affair with print. From direct mail to packaging to signage and in-store displays, print continues to be critical to marketers’ success. It’s not that marketers need to focus on print to the exclusion of digital media, but for best results, it needs to

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Why Lifetime Customer Value Matters (A Lot)

Blog, Thought Leadership / Caleb Conlin

As a marketer, you invest a significant amount of time in your print and multichannel campaigns. It’s essential to understand what (and who) brings in the most revenue. With traditional models of evaluating success, the emphasis is placed on immediate results. But is this the best way? Let’s say you do a campaign, and Customer

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