In the ever-evolving world of content creation, artificial intelligence (AI) tools like ChatGPT have made waves in digital marketing. Often, the buzz centers around AI’s potential in digital channels—email, social media, and websites. However, while AI can quickly generate large volumes of content, it has specific limitations for digital, where search engines emphasize originality, depth, […]
AI and Print Content: A Winning Combination Read More »
In today’s increasingly digital world, the power of print is making an exciting comeback, even in some of the biggest retail names. On October 30, NBC’s TODAY Show highlighted how brands like J. Crew and Neiman Marcus are returning to an “old-school” marketing strategy: printed catalogs. The shift is part of a larger trend
Why Some Major Retailers are Bringing Back Printed Catalogs Read More »
Graphic Village (GV), is pleased to announce its acquisition of AAA Laminating & Bindery (AAA). AAA is a Fairfield, Ohio-based company recognized for its excellence in laminating and bindery services. This acquisition underscores Graphic Village’s commitment to providing a broad range of high-quality print and finishing solutions to its clients. The acquisition of AAA Laminating
GV Expands Capabilities with the Acquisition of AAA Laminating & Bindery! Read More »
When you think of Rick Rubin, the first thing that might come to mind is his unparalleled influence on the music industry. With a career spanning decades and an artist roster that includes names like Adele, Johnny Cash, the Beastie Boys, and Jay-Z, Rubin’s impact is undeniable. Yet, as he reveals in his 2023 interview
Creative Harmony: Rick Rubin’s Insights with Debbie Millman on ‘Design Matters’ Read More »
As the marketing landscape evolves, its role in the printing industry does as well. GV recently spoke with Andrew Schall, President of Graphic Media Alliance (GMA), a Columbus-based association supporting the graphic communications industry across Ohio, Michigan, and Northern Kentucky. GMA offers advocacy, workforce development, networking opportunities, and numerous programs to boost efficiency and profitability
In today’s digital age, where screens dominate our daily lives, the value of print media like direct mail, marketing collateral, magazines, and print advertising is often overlooked. However, research has consistently highlighted the unique benefits of reading on paper compared to reading on screens. One study comparing digital and print reading habits found that reading
Reading Print Produces Results: Why Reading on Paper Still Matters Read More »
In recent years, circular design has gained traction in many industries, including printing and packaging. Circular design aims to minimize waste and maximize the lifespan of products by following the principles of reduce, reuse, and recycle. Not only can embracing circular design lead to significant environmental benefits, but it can result in operational efficiencies, too.
Want to Be More Sustainable? Embrace Circular Design Read More »
In an age dominated by digital saturation, the resurgence of print holds profound significance. As online content becomes increasingly standardized and algorithm-driven, there’s a palpable desire to shift offline and reconnect with physical media. Print magazines, in particular, offer a unique sense of authenticity and community, resonating with Gen Z’s preference for tangible objects that
Unlocking the Power of Corporate Magazines: Elevate Your Multichannel Marketing Strategy Read More »
As marketers, we have more data at our fingertips than ever. Data is all around us, from in-house customer information to third-party demographic and behavioral data. However, having more data alone doesn’t guarantee success. You can personalize your direct mail and email with people’s names, tailored offers, and even customized images and text, but still
The Human Touch: Moving Beyond Data for Fully-Engaged Connections Read More »
In the ever-evolving landscape of marketing, strategies continually shift and adapt to meet the demands of an increasingly interconnected world. Recently, a new approach has been gaining traction, promising to redefine the way businesses engage with their audience. Enter All-to-All (A2A) marketing – a dynamic fusion of B2B and B2C strategies that places paramount emphasis
Unveiling the Emergence of A2A Marketing: Is it the Next Big Thing? Read More »
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Graphic Village is part of the Revitalize Group of companies
