Should You Slow Your Marketing During the Supply Chain Crisis?

2021-12-14T11:30:14-05:00December 14th, 2021|Tags: , , , , , , , |

With the current supply chain crisis, some companies may wonder if they should pull back on their marketing. Should you drive demand when retail distribution can be inconsistent? What about access to paper for collateral, direct mail and other marketing projects? Specific grades can be challenging to find. Should you just pull back? […]

Marketers Identify Their #1 Priority in the Next Five Years

2021-07-27T14:39:47-04:00July 27th, 2021|Tags: , , , , , |

If you had to name the top priority for marketers today, what would it be? If you said creating a positive Customer Experience (CX), you’d be right. Sure, everybody wants to increase sales, but without a good customer experience, that’s very difficult, if not impossible, to do. […]

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