Recently, McKinsey, a respected business research firm, had this to say about direct mail and email communications: Customers decide very quickly—in a matter of seconds—whether they like your marketing message. Provide something relevant, and you’ve got a satisfied customer. Miss the mark, however, and they’re gone. 1 […]
As a marketer, you invest a significant amount of time in your print and multichannel campaigns. It’s essential to understand what (and who) brings in the most revenue. With traditional models of evaluating success, the emphasis is placed on immediate results. But is this the best way? […]
Strong, powerful graphics are critical to any print or digital marketing program and can make the difference between your message being noticed and remembered and not. How many images do your marketing communications use?
In a world infatuated with digital, print marketers have a secret in their pockets—print. Here are three reasons why print still packs a wallop, even in a digital world.