As a marketer, you invest a significant amount of time in your print and multichannel campaigns. It’s essential to understand what (and who) brings in the most revenue. With traditional models of evaluating success, the emphasis is placed on immediate results. But is this the best way? […]
Almost no industry has been immune to the effects of COVID-19. Coping with this new environment is no longer a choice, and living in the age of a pandemic has become a lifestyle. What does this mean for business? While some companies will thrive, many will struggle in the economic downturn. […]
In the craft beer industry, aesthetics around branding run the gamut. From minimal design to stylistic illustration, anything goes. With 7,000+ breweries in the US, (62 in Cincinnati) all constantly jockeying and innovating to grab consumer attention, it’s harder than ever to call out specific visual trends that are proving successful. However, in Cincinnati, Rhinegeist Brewery [...]
“The only thing truly permanent in this life is change.” If there’s one quote that truly sums up 2020 so far, it is this one. A dramatic and unforeseen animal, change is everywhere this year, and the business world is no exception. To survive the short-term and thrive in the long-term, businesses have learned to adapt [...]
Searching for new and inspired learnings while social distancing? Graphic Village has you covered. Cincinnati branding and design veteran, Thomas Gilmore, spoke at our facility on February 26 regarding ways to leverage design and print across the customer journey. […]
Incentives can be critical to getting people to respond to your marketing offer, and not every incentive will motivate every buyer. The two have to be properly matched. Do you put as much thought into the incentive as you do into your list, your creative, and your message?
Do you know who your buyers are? Are they trailblazers? Status seekers? Do they play it safe? Different messaging appeals to different personality types, so it’s helpful to know which categories your customers fall into.
Strong, powerful graphics are critical to any print or digital marketing program and can make the difference between your message being noticed and remembered and not. How many images do your marketing communications use?
Every year, Target Marketing surveys its readership to identify trends for the upcoming marketing year. This year, its “2019 Marketing Budget Survey” found that in 2019, 10x more marketing budgets will increase versus decrease. That’s the kind of commitment that gets results!
What’s a great way to market your brick-and-mortar business to people who work nearby but don’t live in the neighborhood? Wide-format graphics, including sidewalk signs!
