Which marketing technique works better? Communicating everything to your prospects all at once, or feeding them pieces of your message over time? It depends on your marketing goals, but in many cases, the latter approach – called “drip marketing” – can be highly effective.
So you’ve started personalizing your direct mail campaigns. But how do you know if your efforts are paying off?
Move forward or be left behind. You’ve probably heard this more times than you can remember. That’s because it’s true – and especially in the fast-moving world of marketing.
A solid plan that details your marketing goals, strategies, tactics, costs and projected results is a critical resource for your entire organization. In fact, it’s one of the best ways there is to make sure your marketing dollars are being well spent.
Are you among the marketers who have not yet started sending personalized direct mail and email communications? Are you still using a “one size fits all” marketing strategy?