Incentives can be critical to getting people to respond to your marketing offer, and not every incentive will motivate every buyer. The two have to be properly matched. Do you put as much thought into the incentive as you do into your list, your creative, and your message?
Do you know who your buyers are? Are they trailblazers? Status seekers? Do they play it safe? Different messaging appeals to different personality types, so it’s helpful to know which categories your customers fall into.
Strong, powerful graphics are critical to any print or digital marketing program and can make the difference between your message being noticed and remembered and not. How many images do your marketing communications use?
Every year, Target Marketing surveys its readership to identify trends for the upcoming marketing year. This year, its “2019 Marketing Budget Survey” found that in 2019, 10x more marketing budgets will increase versus decrease. That’s the kind of commitment that gets results!
What’s a great way to market your brick-and-mortar business to people who work nearby but don’t live in the neighborhood? Wide-format graphics, including sidewalk signs!
Is your marketing getting stale? Is your target audience tuning out your mailings because you keep repeating the same campaign over and over? Maybe it’s time to mix things up. Here are five ideas to make people pay attention to your direct mailings again.
Which marketing technique works better? Communicating everything to your prospects all at once, or feeding them pieces of your message over time? It depends on your marketing goals, but in many cases, the latter approach – called “drip marketing” – can be highly effective.
So you’ve started personalizing your direct mail campaigns. But how do you know if your efforts are paying off?
Move forward or be left behind. You’ve probably heard this more times than you can remember. That’s because it’s true – and especially in the fast-moving world of marketing.