Every year, Target Marketing surveys its readership to identify trends for the upcoming marketing year. This year, its “2019 Marketing Budget Survey” found that in 2019, 10x more marketing budgets will increase versus decrease. That’s the kind of commitment that gets results!
What’s a great way to market your brick-and-mortar business to people who work nearby but don’t live in the neighborhood? Wide-format graphics, including sidewalk signs!
Is your marketing getting stale? Is your target audience tuning out your mailings because you keep repeating the same campaign over and over? Maybe it’s time to mix things up. Here are five ideas to make people pay attention to your direct mailings again.
Which marketing technique works better? Communicating everything to your prospects all at once, or feeding them pieces of your message over time? It depends on your marketing goals, but in many cases, the latter approach – called “drip marketing” – can be highly effective.
So you’ve started personalizing your direct mail campaigns. But how do you know if your efforts are paying off?
Move forward or be left behind. You’ve probably heard this more times than you can remember. That’s because it’s true – and especially in the fast-moving world of marketing.
One of the critical factors in building audience engagement is trust. When your audience trusts you, they engage more and spend more money.
A solid plan that details your marketing goals, strategies, tactics, costs and projected results is a critical resource for your entire organization. In fact, it’s one of the best ways there is to make sure your marketing dollars are being well spent.
Are you among the marketers who have not yet started sending personalized direct mail and email communications? Are you still using a “one size fits all” marketing strategy?
