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Leadership in the Age of Covid-19

2020-10-30T10:35:10-04:00October 16th, 2020|Tags: , , , |

Almost no industry has been immune to the effects of COVID-19. Coping with this new environment is no longer a choice, and living in the age of a pandemic has become a lifestyle. What does this mean for business? While some companies will thrive, many will struggle in the economic downturn. […]

Crafting a Brand: The Relationship Between Craft Beer & Branding

2020-10-30T10:46:54-04:00September 15th, 2020|Tags: , , , , , , , , , , , , , , , |

In the craft beer industry, aesthetics around branding run the gamut. From minimal design to stylistic illustration, anything goes. With 7,000+ breweries in the US, (62 in Cincinnati) all constantly jockeying and innovating to grab consumer attention, it’s harder than ever to call out specific visual trends that are proving successful. However, in Cincinnati, Rhinegeist Brewery [...]

7 Messaging Considerations as You Pivot Marketing Strategy

2020-10-30T10:37:22-04:00June 16th, 2020|Tags: , , , , , , |

“The only thing truly permanent in this life is change.” If there’s one quote that truly sums up 2020 so far, it is this one. A dramatic and unforeseen animal, change is everywhere this year, and the business world is no exception. To survive the short-term and thrive in the long-term, businesses have learned to adapt [...]

Thomas Gilmore: Consumer Personas and the Path-to-Purchase

2020-10-30T10:43:12-04:00April 6th, 2020|Tags: , , , , , , , |

Searching for new and inspired learnings while social distancing? Graphic Village has you covered. Cincinnati branding and design veteran, Thomas Gilmore, spoke at our facility on February 26 regarding ways to leverage design and print across the customer journey. […]

Got Incentive? Are You Matching the Right Incentive to the Right Audience?

2019-10-28T09:34:22-04:00October 16th, 2019|Tags: , |

Incentives can be critical to getting people to respond to your marketing offer, and not every incentive will motivate every buyer. The two have to be properly matched. Do you put as much thought into the incentive as you do into your list, your creative, and your message?

Top Reasons to Use More Visual Content

2019-09-05T16:13:53-04:00July 23rd, 2019|Tags: , , , , , |

Strong, powerful graphics are critical to any print or digital marketing program and can make the difference between your message being noticed and remembered and not. How many images do your marketing communications use?