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Got Incentive? Are You Matching the Right Incentive to the Right Audience?

2019-10-28T09:34:22-05:00October 16th, 2019|Tags: , |

Incentives can be critical to getting people to respond to your marketing offer, and not every incentive will motivate every buyer. The two have to be properly matched. Do you put as much thought into the incentive as you do into your list, your creative, and your message?

Senior Marketing Associate

2019-08-30T09:38:12-05:00August 28th, 2019|Tags: , , , |

We are currently searching for a marketing manager. Candidates will be responsible for developing, implementing and executing our strategic marketing plan for the entire organization (or lines of business and brands within an organization) in order to attract potential customers, employees and retain existing ones.

Top Reasons to Use More Visual Content

2019-09-05T16:13:53-05:00July 23rd, 2019|Tags: , , , , , |

Strong, powerful graphics are critical to any print or digital marketing program and can make the difference between your message being noticed and remembered and not. How many images do your marketing communications use?

Want Better Results? Drip It!

2018-11-05T15:38:11-05:00November 2nd, 2018|Tags: , , |

Which marketing technique works better? Communicating everything to your prospects all at once, or feeding them pieces of your message over time? It depends on your marketing goals, but in many cases, the latter approach – called “drip marketing” – can be highly effective.

How Do You Know You’re Spending Wisely on Your Direct Mail Campaigns?

2018-10-19T17:22:30-05:00October 19th, 2018|Tags: , , , , , |

So you’ve started personalizing your direct mail campaigns. But how do you know if your efforts are paying off?