GV Pulse: Four Elements That Make Print Shine

In the ever-evolving marketing world, getting caught up in the digital buzz is easy. However, thereโ€™s a timeless charm to a well-executed print piece that captures attention and makes a lasting impression โ€“ especially in marketing collateral, packaging, and direct mail. Print has unique qualities that can elevate your efforts in these areas. Letโ€™s look […]

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package design

10 Items for Your Pre-Design Packaging Production Checklist

Whether you are sitting down to design your first folding carton package or your hundredth, it helps to have a pre-design checklist. This ensures that your packaging looks and performs its best. Here are ten considerations you donโ€™t want to overlook. Target audience: Who is the target market for your product? Your packaging has the

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5 Ways to Leverage Product Packaging as a Marketing Tool

When a shopper walks into the store, even if they arenโ€™t looking for something in your product category, the proper packaging can entice them to make a purchase they hadnโ€™t planned. Thatโ€™s why packaging should be considered part of your marketing toolbox. Here are five ways to use product packaging to stand out and create

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