direct marketing Archives - Page 2 of 2

Drip Marketing 101: Maximizing ROI through Targeted Engagement

Blog, Thought Leadership / Mark Weinstein

Drip marketing is a strategy that involves sending a series of pre-written, automated messaging touchpoints to potential customers over a specified period of time, tailored to the recipient’s interests and behavior. This approach gradually nurtures them through the sales funnel, allowing for consistent and targeted communication. It keeps a brand top-of-mind with prospects while building […]

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Embracing Print: Navigating Marketing Challenges in an Era of Social Media Decline

Blog, Thought Leadership / Mark Weinstein

In the ever-evolving landscape of digital communication, the era of social media dominance is facing a decline. User fatigue, privacy concerns, and changing behaviors have led major platforms like X (formerly Twitter) and Facebook to grapple with challenges, as discussed in recent articles from Data Driven Investor and The Atlantic. In light of these shifts,

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Content Marketing in 2024: Navigating Trends and Multichannel Impact

Blog, Newsletter, Thought Leadership / Mark Weinstein

As highlighted by writer Akancha Tripathi in her article “Content Marketing in 2024: Trends You Need to Know,” the content marketing landscape in 2024 continues to evolve. The innovative, forward-thinking insights she shares are set to reshape strategies and captivate audiences, redefining the content marketing landscape in the coming year. These insights include: Harnessing AI for Personalizing

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10 Benefits of Print in 2024

Blog, Thought Leadership / Mark Weinstein

In the contemporary marketing landscape, print media remains a potent tool, offering unique advantages that complement digital strategies. This list highlights the diverse benefits of incorporating print into your marketing arsenal. From tangible presence to increased recall, less competition in the digital realm to extended lifespan, and the establishment of credibility to visual appeal, print

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USPS Announces 2024 Price Adjustments

Blog, News, Thought Leadership / Mark Weinstein

In a recent announcement, the United States Postal Service (USPS) unveiled its proposed price adjustments scheduled to take effect on January 21, 2024. The changes, approved by the USPS board of governors, aim to address operational costs and support the financial stability outlined in the Delivering for America 10-year plan. Key Changes: First-Class Forever Stamp:

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Why Our Brains Prefer Direct Mail Over Email

Blog, Thought Leadership / Mark Weinstein

Want to geek out on marketing science? Check out neuromarketing, a field examining consumers’ responses to marketing stimuli. Neuroscience looks at how the brain receives and processes information, and neuromarketing looks specifically at the impact of this process on the various marketing channels. Spoiler alert: These studies consistently find that while email is an important

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Effective Direct Mail: Short and Sweet

Blog / Caleb Conlin

Want to know what’s moving and shaking in the direct mail market? You can’t go wrong by looking to Who’s Mailing What! (WMW!), a database of nearly 200,000 direct mail pieces scanned and analyzed by text, images, vertical market and more. Recently, WMW! analyzed its database and found that the copy used in direct mail today is

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The 5 Most Consistent Direct Mail Trends That You Can Apply Right Now

Blog, Thought Leadership / Caleb Conlin

The national direct mail database Who’s Mailing What! (WMW!) recently analyzed its database of more than 130,000 mail pieces to find the strongest, most consistent direct mail trends over the past 20 years. We’ve picked five that we think are most relevant to small to mid-sized businesses. How many of these do you see in your own

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