Want to geek out on marketing science? Check out neuromarketing, a field examining consumers’ responses to marketing stimuli. Neuroscience looks at how the brain receives and processes information, and neuromarketing looks specifically at the impact of this process on the various marketing channels. Spoiler alert: These studies consistently find that while email is an important […]
Why Our Brains Prefer Direct Mail Over Email Read More »
Want to know what’s moving and shaking in the direct mail market? You can’t go wrong by looking to Who’s Mailing What! (WMW!), a database of nearly 200,000 direct mail pieces scanned and analyzed by text, images, vertical market and more. Recently, WMW! analyzed its database and found that the copy used in direct mail today is
Effective Direct Mail: Short and Sweet Read More »
When planning a marketing campaign, businesses often think they have to choose between direct mail and email. Not true! The intelligent approach is to use both. Here are five ways to use direct mail and email together to get the best results. Use print when email addresses aren’t (yet) available. You can’t send emails to people
5 Ways to Combine Email with Print Read More »
The national direct mail database Who’s Mailing What! (WMW!) recently analyzed its database of more than 130,000 mail pieces to find the strongest, most consistent direct mail trends over the past 20 years. We’ve picked five that we think are most relevant to small to mid-sized businesses. How many of these do you see in your own
The 5 Most Consistent Direct Mail Trends That You Can Apply Right Now Read More »
Despite the meteoric rise of digital marketing, consumers still have a love affair with print. From direct mail to packaging to signage and in-store displays, print continues to be critical to marketers’ success. It’s not that marketers need to focus on print to the exclusion of digital media, but for best results, it needs to
Consumers Continue Their Love Affair with Print Read More »
Acquisition adds sophisticated, personalized communications capabilities. Graphic Village announced today that it has acquired DMS ink (formerly Dayton Mailing Services), located in Yellow Springs, OH. The Yellow Springs facility will continue to operate, under the Graphic Village name. Rooted in its direct-mailing expertise, DMS ink delivers sophisticated, personalized communications through its automated tools for targeted marketing. Graphic Village will maintain and
Graphic Village Acquires Dayton-Based DMS ink Read More »
Certifications:
Graphic Village is part of the Revitalize Group of companies
