direct mail Archives - Page 2 of 3

Drip Marketing 101: Maximizing ROI through Targeted Engagement

Blog, Thought Leadership / Mark Weinstein

Drip marketing is a strategy that involves sending a series of pre-written, automated messaging touchpoints to potential customers over a specified period of time, tailored to the recipient’s interests and behavior. This approach gradually nurtures them through the sales funnel, allowing for consistent and targeted communication. It keeps a brand top-of-mind with prospects while building […]

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Graphic Village Honored with Twenty-One 2024 Print Excellence Awards

Awards, Blog, News / Mark Weinstein

Graphic Village is proud to announce that they were awarded twenty-one 2024 Print Excellence Awards from Graphic Media Alliance (GMA) at the 2024 Southern Region Print Week reception on February 29, 2024. Each year, GMA holds its Print Excellence Awards competition to recognize Ohio, Michigan, and northern Kentucky printers who have demonstrated printing excellence in

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Embracing Print: Navigating Marketing Challenges in an Era of Social Media Decline

Blog, Thought Leadership / Mark Weinstein

In the ever-evolving landscape of digital communication, the era of social media dominance is facing a decline. User fatigue, privacy concerns, and changing behaviors have led major platforms like X (formerly Twitter) and Facebook to grapple with challenges, as discussed in recent articles from Data Driven Investor and The Atlantic. In light of these shifts,

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Content Marketing in 2024: Navigating Trends and Multichannel Impact

Blog, Newsletter, Thought Leadership / Mark Weinstein

As highlighted by writer Akancha Tripathi in her article “Content Marketing in 2024: Trends You Need to Know,” the content marketing landscape in 2024 continues to evolve. The innovative, forward-thinking insights she shares are set to reshape strategies and captivate audiences, redefining the content marketing landscape in the coming year. These insights include: Harnessing AI for Personalizing

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The Print Advantage: Seizing Marketing Opportunities Amid Digital Noise

Blog, Newsletter / Mark Weinstein

In the ever-evolving landscape of digital communication, the recent shifts in social media engagement present challenges for marketers. As users seek more personal connections and express fatigue with constant selling on social platforms, marketers need to adapt their strategies. An alternative avenue that’s gaining renewed attention is print marketing, offering unique advantages in a world

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The Print Marketing Renaissance: A Potent Force in a Digital World

Blog, Thought Leadership / Mark Weinstein

In an age dominated by screens and scrolling, the enduring potency of print marketing, which encompasses marketing collateral, packaging, environmental graphics, and direct mail, continues to make a profound impact. While digital marketing plays a pivotal role in contemporary brand awareness and advertising campaigns, print marketing captivates audiences and leaves an indelible impression. The effectiveness

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GV Pulse: Four Elements That Make Print Shine

Blog, Newsletter / Mark Weinstein

In the ever-evolving marketing world, getting caught up in the digital buzz is easy. However, there’s a timeless charm to a well-executed print piece that captures attention and makes a lasting impression – especially in marketing collateral, packaging, and direct mail. Print has unique qualities that can elevate your efforts in these areas. Let’s look

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USPS Announces 2024 Price Adjustments

Blog, News, Thought Leadership / Mark Weinstein

In a recent announcement, the United States Postal Service (USPS) unveiled its proposed price adjustments scheduled to take effect on January 21, 2024. The changes, approved by the USPS board of governors, aim to address operational costs and support the financial stability outlined in the Delivering for America 10-year plan. Key Changes: First-Class Forever Stamp:

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The Pursuit of Authenticity: Unmasking the Pitfalls of Contrived Agency Speak

Blog, Thought Leadership / Mark Weinstein

In an era where authenticity reigns supreme, consumers crave genuine brand messaging that resonates with their values. According to HubSpot, a company’s brand message serves as a vital tool to build trust with their audience. In fact, 46% of consumers in the U.S. prefer to buy from brands they can trust. But how do you

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17 Essential Tips for Cost Savings in Print

Blog, Thought Leadership / Mark Weinstein

When it comes to printed projects, efficiency and cost-effectiveness are key considerations for businesses and individuals alike. By following a set of practical “printing tips,” you can optimize your printing budget, save valuable resources, and achieve high-quality results. In this post, we have compiled a list of essential printing tips to provide you with a

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