Maintain Marketing Visibility

2022-03-23T14:43:29-04:00March 23rd, 2022|Tags: , , , , , , , |

How Apple’s new email privacy update reinforces the value of print Print is a wonderful marketing tool, and email is, too. Email is fast, highly responsive, and easily tracked and tested. At least, until Apple iOS 15. […]

Graphic Village Acquires Louisville-Based Mail Louisville Incorporated

2021-12-21T09:10:55-05:00December 21st, 2021|Tags: , , , |

Acquisition builds on Graphic Village’s variable print and mailing capabilities Graphic Village announced that it has purchased Mail Louisville, a variable print and mailing company based in Louisville, KY. This strategic move further strengthens Graphic Village’s variable print and mailing capabilities, expands the company’s presence in the Kentucky market and adds a SOC-II certified secure facility [...]

Should You Slow Your Marketing During the Supply Chain Crisis?

2021-12-14T11:30:14-05:00December 14th, 2021|Tags: , , , , , , , |

With the current supply chain crisis, some companies may wonder if they should pull back on their marketing. Should you drive demand when retail distribution can be inconsistent? What about access to paper for collateral, direct mail and other marketing projects? Specific grades can be challenging to find. Should you just pull back? […]

The 5 Most Consistent Direct Mail Trends That You Can Apply Right Now

2021-11-16T15:50:35-05:00November 8th, 2021|Tags: , , , , , |

The national direct mail database Who’s Mailing What! (WMW!) recently analyzed its database of more than 130,000 mail pieces to find the strongest, most consistent direct mail trends over the past 20 years. We’ve picked five that we think are most relevant to small to mid-sized businesses. How many of these do you see in your [...]

Holiday Marketing Is Coming Earlier This Year

2021-10-15T12:15:59-04:00October 15th, 2021|Tags: , , , , , |

According to Shopkick, consumers plan to start their holiday shopping earlier this year. For businesses, that means starting their marketing earlier, too. Are you ready? To learn more about when, where, and how consumers are planning to do their holiday shopping, Shopkick surveyed over 23,000 U.S. consumers in July 2021. It found that nearly one-quarter (22%) [...]

As Postage Rates Increase, 6 x 9 is the New 4.25 x 6

2021-08-04T10:51:52-04:00July 28th, 2021|Tags: , , , , |

For many of us in marketing, postage rates are nothing to sneeze at. For those of you not in the know, the United States Postal Service filed notice in May with the Postal Regulatory Commission (PRC) requesting price changes. These changes were approved, and will take effect on Sunday, August 29, 2021. […]

This Could Be a Good Time for Dimensional Direct Mail

2021-05-20T11:21:18-04:00May 19th, 2021|Tags: , , , , |

By Mike Porter; Print/Mail Consultants Dimensional direct mail marketing, packages that have a third-dimensional aspect in addition to the length and width of a letter or postcard, enjoy outstanding conversion rates. These pieces stand out from everything else in the mailbox and arouse curiosity. Who wouldn’t want to open a well-designed piece of dimensional mail? […]

11 Eye-Popping Stats on Direct Mail

2021-03-24T09:48:09-04:00March 18th, 2021|Tags: , , , , , , , |

When it comes to ROI, some channels are just more effective than others. Knowing the effectiveness of each channel puts you in control. For example, did you know that one channel has an open/read rate of 42%? […]

The Power of Marketing Local

2021-03-24T09:47:00-04:00March 16th, 2021|Tags: , , , , , , , , , , , |

One of the most powerful consumer trends of 2020, and now 2021, has been the move to the suburbs. Yes, the ‘burbs. The suburbanization of America is changing the way we live, work, and play. This trend was in place before the COVID-19 pandemic, but the nationwide health crisis has accelerated it. […]

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