direct mail Archives - Graphic Village

How Emotion Drives Engagement: Why the Most Memorable Marketing Doesn’t Start with Facts

On a recent cold January morning, I ventured down to Cincinnati’s OTR neighborhood to attend an event hosted by UFO Performance Marketing. Aptly titled Cool People Saying Smart Things™, the gathering delivered exactly what it promised: thoughtful perspectives from leaders across design, digital strategy, creativity, and performance marketing on what will shape marketing and brand […]

How Emotion Drives Engagement: Why the Most Memorable Marketing Doesn’t Start with Facts Read More »

The Brand Experience Economy in 2026: Why Touchpoints Matter More Than Ever

Blog / Mark Weinstein

As brands move into 2026, differentiation is no longer driven by a single campaign or channel—it’s driven by the total brand experience. Leading brands are increasingly focused on orchestrating connected, multi-sensory experiences across physical, digital, and environmental touchpoints, ensuring every interaction consistently reinforces who they are and what they stand for. This shift reflects a

The Brand Experience Economy in 2026: Why Touchpoints Matter More Than Ever Read More »

Better Together: How Print and Digital Amplify Each Other’s Power

Blog, Thought Leadership / Mark Weinstein

Why the smartest brands are orchestrating both mediums for stronger engagement and ROI For decades, marketers have framed the conversation as print versus digital. Digital was faster, cheaper, and measurable — so surely it would replace print. But that assumption was flawed from the start. Print and digital were never rivals — they were built

Better Together: How Print and Digital Amplify Each Other’s Power Read More »

When Does Print Marketing Beat Digital?

Blog, Thought Leadership / Mark Weinstein

Print and email are powerful tools for getting information out there quickly or engaging your audience on a frequent or programmatic basis. But when you want to communicate with your audience at a deep and emotional level, you want to turn to print. The reasons have to do with the way our brains are wired.

When Does Print Marketing Beat Digital? Read More »

Stay Top-of-Mind: Start Planning Your 2026 Calendar with Graphic Village

Blog / Mark Weinstein

Our GV 2026 Calendar, “City Sounds of America,” is officially complete! This year, we drew inspiration from America’s most iconic music cities, celebrating the unique sound, culture, and rich contribution each destination has made to the country’s musical landscape. From jazz in New Orleans to grunge in Seattle, each month tells a story of rhythm,

Stay Top-of-Mind: Start Planning Your 2026 Calendar with Graphic Village Read More »

The Power of Touch: Why Print Marketing Still Reigns in a Digital World

Blog, Thought Leadership / Mark Weinstein

Rediscovering the Tangible In an era dominated by screens and swipes, it’s easy to assume that digital marketing holds all the cards. But recent research and neuroscience tell a different story—one where the tactile nature of print offers unmatched emotional resonance, cognitive engagement, and brand memorability. From the neuroscience of touch to consumer preferences and

The Power of Touch: Why Print Marketing Still Reigns in a Digital World Read More »

Elevating Print: How Embellishments Drive Growth, Value, and Brand Differentiation

Blog, Thought Leadership / Mark Weinstein

In an increasingly digital world, print is making an unexpected and exciting resurgence — not through volume, but through value. A recent Printing Impressions article and webinar, “Unleashing the Power of Embellishment,” brought to light what many of us in the industry have already seen firsthand: enhanced print isn’t just a trend — it’s a

Elevating Print: How Embellishments Drive Growth, Value, and Brand Differentiation Read More »

Why Domestic Printing is More Valuable Than Ever in the Era of Tariffs

Blog, Thought Leadership / Mark Weinstein

Over the past several years, the evolving landscape of global trade — especially the ongoing tariffs recently imposed on imports from China — has prompted businesses to rethink where and how they source their printed materials. While tariffs have made importing printed products from China less appealing, the shift toward domestic printing is about much

Why Domestic Printing is More Valuable Than Ever in the Era of Tariffs Read More »

Trade Show Planning Pays Off

Blog, Thought Leadership / Mark Weinstein

Trade show season is in full swing, and whether your company has one or 100 employees, trade shows and local events offer excellent opportunities for branding and sales. Yet, while most attendees only participate in one trade show per year, many vendors invest relatively little time in planning for that valuable opportunity — often leading

Trade Show Planning Pays Off Read More »

7 High-ROI Print Marketing Strategies You Need to Know

Blog, Thought Leadership / Mark Weinstein

In the ever-evolving world of marketing, print remains a powerful tool for connecting with targeted audiences, building brand recognition, and driving sales. Whether you’re in retail, B2B, or any other industry, integrating print into your marketing strategy can lead to impressive returns on investment (ROI). At Graphic Village, we specialize in crafting high-impact print campaigns.

7 High-ROI Print Marketing Strategies You Need to Know Read More »