In the ever-evolving world of content creation, artificial intelligence (AI) tools like ChatGPT have made waves in digital marketing. Often, the buzz centers around AI’s potential in digital channels—email, social media, and websites. However, while AI can quickly generate large volumes of content, it has specific limitations for digital, where search engines emphasize originality, depth, […]
AI and Print Content: A Winning Combination Read More »
In an age dominated by digital saturation, the resurgence of print holds profound significance. As online content becomes increasingly standardized and algorithm-driven, there’s a palpable desire to shift offline and reconnect with physical media. Print magazines, in particular, offer a unique sense of authenticity and community, resonating with Gen Z’s preference for tangible objects that
Unlocking the Power of Corporate Magazines: Elevate Your Multichannel Marketing Strategy Read More »
As marketers, we have more data at our fingertips than ever. Data is all around us, from in-house customer information to third-party demographic and behavioral data. However, having more data alone doesn’t guarantee success. You can personalize your direct mail and email with people’s names, tailored offers, and even customized images and text, but still
The Human Touch: Moving Beyond Data for Fully-Engaged Connections Read More »
In the ever-evolving landscape of marketing, strategies continually shift and adapt to meet the demands of an increasingly interconnected world. Recently, a new approach has been gaining traction, promising to redefine the way businesses engage with their audience. Enter All-to-All (A2A) marketing – a dynamic fusion of B2B and B2C strategies that places paramount emphasis
Unveiling the Emergence of A2A Marketing: Is it the Next Big Thing? Read More »
Drip marketing is a strategy that involves sending a series of pre-written, automated messaging touchpoints to potential customers over a specified period of time, tailored to the recipient’s interests and behavior. This approach gradually nurtures them through the sales funnel, allowing for consistent and targeted communication. It keeps a brand top-of-mind with prospects while building
Drip Marketing 101: Maximizing ROI through Targeted Engagement Read More »
As highlighted by writer Akancha Tripathi in her article “Content Marketing in 2024: Trends You Need to Know,” the content marketing landscape in 2024 continues to evolve. The innovative, forward-thinking insights she shares are set to reshape strategies and captivate audiences, redefining the content marketing landscape in the coming year. These insights include: Harnessing AI for Personalizing
Content Marketing in 2024: Navigating Trends and Multichannel Impact Read More »
In the dynamic world of marketing, capturing attention is a constant battle. Whether on billboards, websites, social media, or product packaging, images play a pivotal role in shaping brand perception and driving consumer engagement. But not all images are created equal. Let’s look at six different types of marketing images and when to use them.
A Picture is Worth a Thousand Words Read More »
In the ever-evolving landscape of digital communication, the recent shifts in social media engagement present challenges for marketers. As users seek more personal connections and express fatigue with constant selling on social platforms, marketers need to adapt their strategies. An alternative avenue that’s gaining renewed attention is print marketing, offering unique advantages in a world
The Print Advantage: Seizing Marketing Opportunities Amid Digital Noise Read More »
In today’s rapidly evolving landscape, artificial intelligence (AI) has emerged as the latest trending, hot topic that is capturing the imagination of professionals across diverse industries. As we embark on this month’s newsletter, we delve into the powerful convergence of AI and the timeless medium of print. It’s essential to recognize that AI’s transformative influence
GV Pulse: 5 Ways to Supercharge the Power of Print Marketing with AI Read More »
Whether you are writing copy for direct mail, email, or video, it is essential to be as authentic as possible. Indeed, Stackla has found that 90% of shoppers say that authenticity is important when deciding which brands they like and support. But maintaining an authentic voice doesn’t just “happen.” Like everything else, it takes planning.
The Value of an Authentic Voice in Marketing Read More »
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