AI and Print Content: A Winning Combination

In the ever-evolving world of content creation, artificial intelligence (AI) tools like ChatGPT have made waves in digital marketing. Often, the buzz centers around AIโ€™s potential in digital channelsโ€”email, social media, and websites. However, while AI can quickly generate large volumes of content, it has specific limitations for digital, where search engines emphasize originality, depth, […]

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Unlocking the Power of Corporate Magazines: Elevate Your Multichannel Marketing Strategy

In an age dominated by digital saturation, the resurgence of print holds profound significance. As online content becomes increasingly standardized and algorithm-driven, thereโ€™s a palpable desire to shift offline and reconnect with physical media. Print magazines, in particular, offer a unique sense of authenticity and community, resonating with Gen Zโ€™s preference for tangible objects that

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The Human Touch: Moving Beyond Data for Fully-Engaged Connections

As marketers, we have more data at our fingertips than ever. Data is all around us, from in-house customer information to third-party demographic and behavioral data. However, having more data alone doesnโ€™t guarantee success. You can personalize your direct mail and email with peopleโ€™s names, tailored offers, and even customized images and text, but still

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Unveiling the Emergence of A2A Marketing: Is it the Next Big Thing?

In the ever-evolving landscape of marketing, strategies continually shift and adapt to meet the demands of an increasingly interconnected world. Recently, a new approach has been gaining traction, promising to redefine the way businesses engage with their audience. Enter All-to-All (A2A) marketing โ€“ a dynamic fusion of B2B and B2C strategies that places paramount emphasis

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Drip Marketing 101: Maximizing ROI through Targeted Engagement

Drip marketing is a strategy that involves sending a series of pre-written, automated messaging touchpoints to potential customers over a specified period of time, tailored to the recipientโ€™s interests and behavior. This approach gradually nurtures them through the sales funnel, allowing for consistent and targeted communication. It keeps a brand top-of-mind with prospects while building

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Content Marketing in 2024: Navigating Trends and Multichannel Impact

As highlighted by writer Akancha Tripathi in her articleย โ€œContent Marketing in 2024: Trends You Need to Know,โ€ย the content marketing landscape in 2024 continues to evolve. The innovative, forward-thinking insights she shares are set to reshape strategies and captivate audiences, redefining the content marketing landscape in the coming year. These insights include: Harnessing AI for Personalizing

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The Print Advantage: Seizing Marketing Opportunities Amid Digital Noise

In the ever-evolving landscape of digital communication, the recent shifts in social media engagement present challenges for marketers. As users seek more personal connections and express fatigue with constant selling on social platforms, marketers need to adapt their strategies. An alternative avenue thatโ€™s gaining renewed attention is print marketing, offering unique advantages in a world

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GV Pulse: 5 Ways to Supercharge the Power of Print Marketing with AI

In todayโ€™s rapidly evolving landscape, artificial intelligence (AI) has emerged as the latest trending, hot topic that is capturing the imagination of professionals across diverse industries. As we embark on this monthโ€™s newsletter, we delve into the powerful convergence of AI and the timeless medium of print. Itโ€™s essential to recognize that AIโ€™s transformative influence

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The Value of an Authentic Voice in Marketing

Whether you are writing copy for direct mail, email, or video, it is essential to be as authentic as possible. Indeed, Stackla has found that 90% of shoppers say that authenticity is important when deciding which brands they like and support. But maintaining an authentic voice doesnโ€™t just โ€œhappen.โ€ Like everything else, it takes planning.

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