Does Your Data Answer the Right Questions?

Whether through direct mail or email, in-store signage, or highway billboards, the most effective marketing is tailored to your target audience. Recently, HubSpot compiled a list of questions to help you target your messaging with laser focus. Let’s look at seven of them. Am I targeting the right audience? Target audiences can shift and change. […]

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Revitalize Capital Acquires LPK, Expanding Its Brand and Design Portfolio

In a significant move within the Greater Cincinnati business community, Revitalize Capital, the Blue Ash-based private equity firm and parent company of Graphic Village, has acquired LPK, a renowned local design firm that grew into a global branding powerhouse. The acquisition, finalized on December 31, 2024, marks Revitalizeโ€™s 21st acquisition and its first since the

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2025โ€™s Best U.S. Creative Escapes: Where Inspiration Meets Exploration

Creativity is a universal hungerโ€”a yearning to transform the ordinary into the extraordinary. For Creativesโ€”designers, artists, architects, writers, chefs, and musiciansโ€”this hunger fuels their work, often sparked by travel. Travel is more than just an escape from the daily grind; itโ€™s a journey into the vast expanse of creativity. It teaches us to see the

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AI and Print Content: A Winning Combination

In the ever-evolving world of content creation, artificial intelligence (AI) tools like ChatGPT have made waves in digital marketing. Often, the buzz centers around AIโ€™s potential in digital channelsโ€”email, social media, and websites. However, while AI can quickly generate large volumes of content, it has specific limitations for digital, where search engines emphasize originality, depth,

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The return to printed catalogs

Why Some Major Retailers are Bringing Back Printed Catalogs

๏ปฟ In todayโ€™s increasingly digital world, the power of print is making an exciting comeback, even in some of the biggest retail names. On October 30, NBCโ€™s TODAY Show highlighted how brands like J. Crew and Neiman Marcus are returning to an โ€œold-schoolโ€ marketing strategy: printed catalogs. The shift is part of a larger trend

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GV Expands Capabilities with the Acquisition of AAA Laminating & Bindery!

Graphic Village (GV), is pleased to announce its acquisition of AAA Laminating & Bindery (AAA). AAA is a Fairfield, Ohio-based company recognized for its excellence in laminating and bindery services. This acquisition underscores Graphic Villageโ€™s commitment to providing a broad range of high-quality print and finishing solutions to its clients. The acquisition of AAA Laminating

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The Power of White Space: Enhancing Design, Improving Communication

White space, or negative space, is the area between and around design elements, crucial for creating visually appealing and effective designs. It enhances clarity, structure, and visual hierarchy, guiding the viewer’s eye and emphasizing key elements. In Swiss Design, white space is essential, contributing to a clean, minimalist aesthetic that improves readability and balance. This

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Graphic Village and BHDP Architecture Collaborate to Enhance Easterseals Redwoodโ€™s New Campus

Graphic Village is proud to announce our recent collaboration with BHDP Architecture in developing a stunning series of environmental graphics for Easterseals Redwoodโ€™s newly renovated campus in Walnut Hills. This project, which included both development and installation, showcases our commitment to creating impactful visual experiences that enhance an environment. The graphic material utilized in this

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Creative Harmony: Rick Rubinโ€™s Insights with Debbie Millman on โ€˜Design Mattersโ€™

When you think of Rick Rubin, the first thing that might come to mind is his unparalleled influence on the music industry. With a career spanning decades and an artist roster that includes names like Adele, Johnny Cash, the Beastie Boys, and Jay-Z, Rubinโ€™s impact is undeniable. Yet, as he reveals in his 2023 interview

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The Evolution of Marketing in the Printing Industry: Insights from โ€˜Graphic Media Allianceโ€™

As the marketing landscape evolves, its role in the printing industry does as well. GV recently spoke with Andrew Schall, President of Graphic Media Alliance (GMA), a Columbus-based association supporting the graphic communications industry across Ohio, Michigan, and Northern Kentucky. GMA offers advocacy, workforce development, networking opportunities, and numerous programs to boost efficiency and profitability

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