Home>>Tag: Branding

DJ Stout: Logos are Overrated

2021-09-23T11:57:27-05:00September 23rd, 2021|Tags: , , , |

“A logo is just a symbol. The symbol only has meaning once you do all the other things around it that communicate that brand.” In Episode #48 of One More Question, Ross Drakes from Nicework is joined by DJ Stout, Partner at acclaimed international design consultancy Pentagram and principal of their Austin, Texas office. […]

Is Brand Awareness Worth the Investment?

2021-07-27T14:53:54-05:00July 27th, 2021|Tags: , , , , |

We all want to sell more products and services, and for decades, brand awareness has been the subject of research and study. Is this a good investment of your marketing dollars? To what extent does brand awareness truly influence the final purchase decision? As it turns out, quite a lot. […]

Marketers Identify Their #1 Priority in the Next Five Years

2021-07-27T14:39:47-05:00July 27th, 2021|Tags: , , , , , |

If you had to name the top priority for marketers today, what would it be? If you said creating a positive Customer Experience (CX), you’d be right. Sure, everybody wants to increase sales, but without a good customer experience, that’s very difficult, if not impossible, to do. […]

Graphic Village Honored with Seven 2021 Print Excellence Awards

2021-09-23T10:20:05-05:00May 17th, 2021|Tags: , , , , , , , , , |

Graphic Village is proud to announce that we were recently honored with seven 2021 Print Excellence Awards from Graphic Media Alliance. Each year, Graphic Media Alliance holds its Print Excellence Awards Competition to recognize Ohio, Michigan and Northern Kentucky printers who have demonstrated excellence in 35 categories, with two out-of-region expert judges ranking them. […]

The Unboxing Experience

2021-05-06T14:13:19-05:00May 6th, 2021|Tags: , , , , , , , , , |

Creating a great first impression with your brand is more important than ever In a world defined by virtual and digital interactions, positive, tactile experiences are a delight to the senses. This is why improving the “unboxing experience” for packaged products is growing in importance among product marketers. […]

Put the Power of Color to Work for You

2021-04-28T09:12:19-05:00April 27th, 2021|Tags: , , , , , , , , , |

From package design and promotional materials to marketing collateral and experiential graphics, color is an essential component in how audiences engage and react to your designs and branding. The first thing prospects will notice is color (consciously or not). […]

5 Secrets for Success with Environmental Retail Graphics

2021-04-20T09:29:32-05:00April 19th, 2021|Tags: , , , , , , , |

You’ve spent considerable time developing targeted, personalized campaigns that drive traffic to your stores. Once people get there, do they find what they need? Is their in-store time a positive experience, or does it result in frustration and disappointment? […]

Leadership in the Age of Covid-19

2020-10-30T10:35:10-05:00October 16th, 2020|Tags: , , , |

Almost no industry has been immune to the effects of COVID-19. Coping with this new environment is no longer a choice, and living in the age of a pandemic has become a lifestyle. What does this mean for business? While some companies will thrive, many will struggle in the economic downturn. […]

Crafting a Brand: The Relationship Between Craft Beer & Branding

2020-10-30T10:46:54-05:00September 15th, 2020|Tags: , , , , , , , , , , , , , , , |

In the craft beer industry, aesthetics around branding run the gamut. From minimal design to stylistic illustration, anything goes. With 7,000+ breweries in the US, (62 in Cincinnati) all constantly jockeying and innovating to grab consumer attention, it’s harder than ever to call out specific visual trends that are proving successful. However, in Cincinnati, Rhinegeist Brewery [...]