Is Brand Awareness Worth the Investment?

2021-07-27T14:53:54-04:00July 27th, 2021|Tags: , , , , |

We all want to sell more products and services, and for decades, brand awareness has been the subject of research and study. Is this a good investment of your marketing dollars? To what extent does brand awareness truly influence the final purchase decision? As it turns out, quite a lot. […]