Home>>Tag: Brand Awareness

Should You Slow Your Marketing During the Supply Chain Crisis?

2021-12-14T11:30:14-05:00December 14th, 2021|Tags: , , , , , , , |

With the current supply chain crisis, some companies may wonder if they should pull back on their marketing. Should you drive demand when retail distribution can be inconsistent? What about access to paper for collateral, direct mail and other marketing projects? Specific grades can be challenging to find. Should you just pull back? […]

Is Brand Awareness Worth the Investment?

2021-07-27T14:53:54-05:00July 27th, 2021|Tags: , , , , |

We all want to sell more products and services, and for decades, brand awareness has been the subject of research and study. Is this a good investment of your marketing dollars? To what extent does brand awareness truly influence the final purchase decision? As it turns out, quite a lot. […]