108, 2022

The Printing World, Supply Chain Tensions and the New Normal (for Now)

August 1st, 2022|

Where Do We Go From Here? As we move from a pandemic phase to an endemic one, the U.S. economy continues to be surprisingly resilient. However, It’s no secret that the national economy is suffering some tension due to a variety of unexpected global supply chain stresses. The printing and graphic communications industries are not immune to this, and we are experiencing our own unique supply chain issues as well. […]

2207, 2022

5 Tips for Letting Psychology Propel Your Marketing

July 22nd, 2022|

Today more than ever, effective marketing is based on psychology. Whether you are using direct mail, email, or mobile, these five trends have been growing in importance over the past several years. Why do these trends continue to grow? Because they work. […]

2206, 2022

Effective Direct Mail: Short and Sweet

June 22nd, 2022|

Want to know what’s moving and shaking in the direct mail market? You can’t go wrong by looking to Who’s Mailing What! (WMW!), a database of nearly 200,000 direct mail pieces scanned and analyzed by text, images, vertical market and more. Recently, WMW! analyzed its database and found that the copy used in direct mail today is shorter than in years past—a lot shorter. Attention spans are dropping, buyers’ time is more precious, and mail that is fast and easy to scan is winning the day. […]

506, 2022

Graphic Village Acquires Chicago-Based Sunrise Hitek Group

June 5th, 2022|

Acquisition builds on Graphic Village’s variable print, large format and packaging capabilities Graphic Village announced on June 1, 2022 that it had purchased Sunrise Hitek Group, LLC, a variable print and specialty large format company in Chicago. This strategic move further strengthens Graphic Village’s capabilities and expands the company’s presence to the Chicago, Illinois region. […]

2605, 2022

5 Ways to Maximize Your Print Investment

May 26th, 2022|

Have a limited print budget and want to make the most of it? Even if your dollars are limited, your impact can be significant. Start with focusing your efforts on the customers most likely to give you the best return. Let’s look at five strategies to help you make the most of your investment. […]

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