Newsletter Archives - Page 2 of 2

GV Pulse: Rediscovering the Value of Print – Engaging the Tangible in a Digital World

In a world dominated by digital media, print has regained its value by offering unique advantages to marketing and branding efforts. Comprehensive print, packaging, environmental graphics, and direct mail each bring distinct benefits that resonate with audiences and enhance the overall brand experience. Let’s delve into the value that each of these print elements contributes […]

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GV Pulse: GV Brings CAMI Technologies’ Personalized Video Communication Platform to Clients!

Blog, Newsletter / Mark Weinstein

CAMI Technologies has developed a video communication platform that prioritizes personal engagement through its patent-pending QR code technology, CAMIcodes. CAMI allows brands to develop targeted, authentic videos to quickly reach their target audiences while also allowing consumers to connect with family and friends. The team at GV is proud to announce that, as a preferred

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GV Pulse: Six Principles of Marketing Persuasion

Newsletter / Mark Weinstein

Understanding buyer psychology is key to grabbing a consumers’ attention and moving them towards a buying decision. The 6 Principles of Marketing Persuasion by Dr. Robert Cialdini is one of the most influential models in this approach. Cialdini’s six principles – reciprocity, social proof, liking, commitment and consistency, authority and scarcity – can help boost results and

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