The Power of Touch: Why Print Marketing Still Reigns in a Digital World
Rediscovering the Tangible In an era dominated by screens and swipes, it’s easy to assume that digital marketing holds all the cards. But recent research and neuroscience tell a different storyโone where the tactile nature of print offers unmatched emotional resonance, cognitive engagement, and brand memorability. From the neuroscience of touch to consumer preferences and […]
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