5 Ways to Maximize Your Print Investment

2022-05-26T16:17:01-04:00May 26th, 2022|

Have a limited print budget and want to make the most of it? Even if your dollars are limited, your impact can be significant. Start with focusing your efforts on the customers most likely to give you the best return. Let’s look at five strategies to help you make the most of your investment. […]

Tapping the “Rule of Reciprocity” in Marketing

2022-05-26T16:15:55-04:00May 26th, 2022|

  Have you ever noticed that you naturally want to return the favor when someone does something nice for you? As human beings, it’s a reaction that is wired into us, and it can be tapped as part of your marketing strategy. It’s called “the rule of reciprocity.” […]

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