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11 Eye-Popping Stats on Direct Mail

2021-03-24T09:48:09-04:00March 18th, 2021|Tags: , , , , , , , |

When it comes to ROI, some channels are just more effective than others. Knowing the effectiveness of each channel puts you in control. For example, did you know that one channel has an open/read rate of 42%? […]

Saving Money on Print by Using Digital Storefronts

2021-03-24T09:47:43-04:00March 17th, 2021|Tags: , , , , , , , |

When it comes to ordering print, did you know that you can save money by changing from traditional ordering methods, such as sending email requests or placing orders over the phone, to a streamlined automated storefront? Here are five ways this simple change can boost your bottom line: […]

The Power of Marketing Local

2021-03-24T09:47:00-04:00March 16th, 2021|Tags: , , , , , , , , , , , |

One of the most powerful consumer trends of 2020, and now 2021, has been the move to the suburbs. Yes, the ‘burbs. The suburbanization of America is changing the way we live, work, and play. This trend was in place before the COVID-19 pandemic, but the nationwide health crisis has accelerated it. […]

Consumers Continue Their Love Affair with Print

2021-03-11T11:11:53-04:00March 10th, 2021|Tags: , , , , , , , , |

Despite the meteoric rise of digital marketing, consumers still have a love affair with print. From direct mail to packaging to signage and in-store displays, print continues to be critical to marketers’ success. It’s not that marketers need to focus on print to the exclusion of digital media, but for best results, it needs to remain [...]