Should You Be Personalizing? The Data Tell the Tale
Recently, McKinsey, a respected business research firm, had this to say about direct mail and email communications: Customers decide very quickly—in a matter of seconds—whether they like your marketing message. Provide something relevant, and you’ve got a satisfied customer. Miss the mark, however, and they’re gone. 1 […]
Why Lifetime Customer Value Matters (A Lot)
As a marketer, you invest a significant amount of time in your print and multichannel campaigns. It’s essential to understand what (and who) brings in the most revenue. With traditional models of evaluating success, the emphasis is placed on immediate results. But is this the best way? […]
Leadership in the Age of Covid-19
Almost no industry has been immune to the effects of COVID-19. Coping with this new environment is no longer a choice, and living in the age of a pandemic has become a lifestyle. What does this mean for business? While some companies will thrive, many will struggle in the economic downturn. […]
Crafting a Brand: The Relationship Between Craft Beer & Branding
In the craft beer industry, aesthetics around branding run the gamut. From minimal design to stylistic illustration, anything goes. With 7,000+ breweries in the US, (62 in Cincinnati) all constantly jockeying and innovating to grab consumer attention, it’s harder than ever to call out specific visual trends that are proving successful. However, in Cincinnati, Rhinegeist Brewery is making a mark not only in the hearts of locals, but concurrently in their palates and pocketbooks as well. […]
Vote for Graphic Village for Your Election Marketing Solutions
ONE-STOP INTEGRATED MARKETING SOLUTIONS ALL UNDER ONE ROOF One Company. One Stop. Everything you need is right here in the Village. After a century in business, we’ve become a one-stop resource for transforming creative ideas into powerful results. Headquartered in Blue Ash, Ohio, Graphic Village is the leading, independent print marketing solutions provider in the Greater Cincinnati region. […]
Graphic Village Speaks with Jason Snell
Cincinnati and Northern Kentucky are renowned for being rich in design and branding talent. As the effects of COVID-19 continue to take its toll, we look to further highlight local creatives who are making an impact in the community. This month, Graphic Village sat down with Jason Snell, former owner of OTR-based agency We Have Become Vikings, and current Creative Director at BLDG in Covington. […]