Using an Online Print Portal Can Save You Time and Money
You’ve probably heard about the many benefits of electronic storefronts. Or maybe you’ve heard of them as “e-commerce portals,” “branded portals,” or “web-to-print portals.” Whatever you call them, these useful tools allow you to store, manage, and customize your print projects online. […]
The 5 Most Consistent Direct Mail Trends That You Can Apply Right Now
The national direct mail database Who’s Mailing What! (WMW!) recently analyzed its database of more than 130,000 mail pieces to find the strongest, most consistent direct mail trends over the past 20 years. We’ve picked five that we think are most relevant to small to mid-sized businesses. How many of these do you see in your own marketing? […]
Survey: Print Is Safe, Secure, Trustworthy, and Eco-Friendly
If something is proven safe, secure, and trustworthy, you’d embrace it, right? Now add in that it is also eco-friendly, and you have a product anyone would love. There is such a product, and it’s print. After years of research on consumer attitudes and preferences, print remains consumers’ preferred channel for safety, security, trustworthiness, and sustainability. […]
Holiday Marketing Is Coming Earlier This Year
According to Shopkick, consumers plan to start their holiday shopping earlier this year. For businesses, that means starting their marketing earlier, too. Are you ready? To learn more about when, where, and how consumers are planning to do their holiday shopping, Shopkick surveyed over 23,000 U.S. consumers in July 2021. It found that nearly one-quarter (22%) plan […]
DJ Stout: Logos are Overrated
“A logo is just a symbol. The symbol only has meaning once you do all the other things around it that communicate that brand.” In Episode #48 of One More Question, Ross Drakes from Nicework is joined by DJ Stout, Partner at acclaimed international design consultancy Pentagram and principal of their Austin, Texas office. […]
Relax & Enjoy: 3 Reasons Consumers (Still) Love Print
When you want someone to feel loved, you invest in things that matter to them and make them feel good. Customers are no exception. When it comes to marketing materials, that means providing print. […]