As Postage Rates Increase, 6 x 9 is the New 4.25 x 6
For many of us in marketing, postage rates are nothing to sneeze at. For those of you not in the know, the United States Postal Service filed notice in May with the Postal Regulatory Commission (PRC) requesting price changes. These changes were approved, and will take effect on Sunday, August 29, 2021. […]
Is Brand Awareness Worth the Investment?
We all want to sell more products and services, and for decades, brand awareness has been the subject of research and study. Is this a good investment of your marketing dollars? To what extent does brand awareness truly influence the final purchase decision? As it turns out, quite a lot. […]
Marketers Identify Their #1 Priority in the Next Five Years
If you had to name the top priority for marketers today, what would it be? If you said creating a positive Customer Experience (CX), you’d be right. Sure, everybody wants to increase sales, but without a good customer experience, that’s very difficult, if not impossible, to do. […]
Podcast: Scodix & Transforming the Packaging Market
In a digital age, touch remains one of the most important ways we experience the world around us – and in packaging, the benefits of touch are enormous. According to Joann Peck, a touch expert and Associate Professor of Marketing at the Wisconsin School of Business, University of Wisconsin-Madison, having a tangible touch cue at the end of a product experience increases perceptions of quality as well as customer satisfaction. Furthermore, she states, “simply touching a product increases the feeling of ownership, which increases the perceived value of the product or business.” […]
This Could Be a Good Time for Dimensional Direct Mail
By Mike Porter; Print/Mail Consultants Dimensional direct mail marketing, packages that have a third-dimensional aspect in addition to the length and width of a letter or postcard, enjoy outstanding conversion rates. These pieces stand out from everything else in the mailbox and arouse curiosity. Who wouldn’t want to open a well-designed piece of dimensional mail? […]
Graphic Village Honored with Seven 2021 Print Excellence Awards
Graphic Village is proud to announce that we were recently honored with seven 2021 Print Excellence Awards from Graphic Media Alliance. Each year, Graphic Media Alliance holds its Print Excellence Awards Competition to recognize Ohio, Michigan and Northern Kentucky printers who have demonstrated excellence in 35 categories, with two out-of-region expert judges ranking them. […]