Don’t Let the Paper Shortage Get You Down
As we move from the pandemic to the endemic phase of COVID-19, the U.S. economy has been surprisingly resilient. Sales have rebounded, and businesses and consumers are spending. But the supply chain hasn’t recovered as quickly as demand, and shoppers often find limited supplies of everything from consumer electronics to toys. These disruptions have affected the paper industry, too. […]
Maintain Marketing Visibility
How Apple’s new email privacy update reinforces the value of print Print is a wonderful marketing tool, and email is, too. Email is fast, highly responsive, and easily tracked and tested. At least, until Apple iOS 15. […]
Graphic Village Honored with Thirteen 2022 Print Excellence Awards
Graphic Village is proud to announce that we were recently honored with thirteen 2022 Print Excellence Awards from Graphic Media Alliance at the Southern Region Awards Reception, held March 10th at the Moerlein Lager House. Each year, Graphic Media Alliance holds its Print Excellence Awards competition to recognize Ohio, Michigan and northern Kentucky printers who have demonstrated excellence in 36 categories, with two out-of-region expert judges ranking them in a regional competition. This year’s judges were longtime Premier Print Award judges, Ken Eberhart (retired, Merrick Printing, Louisville, KY), and Jeff Ekstein (Willow Printing Group, Ontario, Canada), who ranked them in both regional and state-wide competition. […]
Keep Them Thinking About You!
In marketing, there is one thing worth more than gold. It is top of mind. Being top of mind means that when someone thinks about your product category, they think of you. Delivery services? Most people think of FedEx and UPS. Soft drinks? They think Coca-Cola and Pepsi. Coffee? Starbucks. Are you top of mind in your category? […]
5 Ways to Combine Email with Print
When planning a marketing campaign, businesses often think they have to choose between direct mail and email. Not true! The intelligent approach is to use both. Here are five ways to use direct mail and email together to get the best results. […]
Creative Cities and How Cincinnati Transformed into One
Why Creative Cities are essential, and how attracting talent and amplifying urbanism via imagination and implementation transformed the Queen City into one The creative city is a 21st century phenomenon which is directly related to the regeneration of cities as a new planning paradigm for urban innovation. The concept was initially developed by Australian businessman and academic David Yencken in a 1988 article called ‘The Creative City.’ […]