Podcast: Scodix & Transforming the Packaging Market
In a digital age, touch remains one of the most important ways we experience the world around us – and in packaging, the benefits of touch are enormous. According to Joann Peck, a touch expert and Associate Professor of Marketing at the Wisconsin School of Business, University of Wisconsin-Madison, having a tangible touch cue at the end of a product experience increases perceptions of quality as well as customer satisfaction. Furthermore, she states, “simply touching a product increases the feeling of ownership, which increases the perceived value of the product or business.” […]
This Could Be a Good Time for Dimensional Direct Mail
By Mike Porter; Print/Mail Consultants Dimensional direct mail marketing, packages that have a third-dimensional aspect in addition to the length and width of a letter or postcard, enjoy outstanding conversion rates. These pieces stand out from everything else in the mailbox and arouse curiosity. Who wouldn’t want to open a well-designed piece of dimensional mail? […]
Graphic Village Honored with Seven 2021 Print Excellence Awards
Graphic Village is proud to announce that we were recently honored with seven 2021 Print Excellence Awards from Graphic Media Alliance. Each year, Graphic Media Alliance holds its Print Excellence Awards Competition to recognize Ohio, Michigan and Northern Kentucky printers who have demonstrated excellence in 35 categories, with two out-of-region expert judges ranking them. […]
The Unboxing Experience
Creating a great first impression with your brand is more important than ever In a world defined by virtual and digital interactions, positive, tactile experiences are a delight to the senses. This is why improving the “unboxing experience” for packaged products is growing in importance among product marketers. […]
Put the Power of Color to Work for You
From package design and promotional materials to marketing collateral and experiential graphics, color is an essential component in how audiences engage and react to your designs and branding. The first thing prospects will notice is color (consciously or not). […]
5 Secrets for Success with Environmental Retail Graphics
You’ve spent considerable time developing targeted, personalized campaigns that drive traffic to your stores. Once people get there, do they find what they need? Is their in-store time a positive experience, or does it result in frustration and disappointment? […]