When you think of promoting your company brand, you might think about your logo, your website and your marketing collateral. You might also think about your social media presence. But your company vehicles? If you don’t, perhaps you should.
Vehicle wraps are proving to be a growing resource in elevating brand awareness. Just as much as any billboard, corporate brochure or marketing email, they work to reinforce a company’s brand image – highlighting consistency with other integrated marketing materials by focusing on its brand elements, including the logo, brand colors, fonts, imagery and brand messaging. Like other marketing materials, and with only a few brief seconds to make an impact, they are also designed to generate leads.
Whether you are producing a simple door graphic or wrapping an entire vehicle, eye-catching vehicle graphics can be a highly cost-effective form of marketing. In fact, according to a December 2021 article in Wide-Format Impressions, vehicle wraps are able to yield big benefits that include longevity of exposure as well as increased impression effectiveness – all culminating in high ROI.
According to the American Trucking Association, delivery vehicles generate 16 million visual impressions each year. According to the Interstate Advertising Corporation, 74% of motorists are positively influenced by companies and products advertised on trucks. Accordingly, it seems that by leveraging vehicle wraps, you can turn your company vehicle into a powerful messaging vehicle.
Like any form of marketing, vehicle wraps have critical best practices. These include:
- Large, eye-catching graphics.
- Clear brand identity and messaging that is consistent with the rest of your marketing materials.
- Highly visible contact and CTA information.
While vehicle wraps need to be bold and eye-catching, it’s important not to go overboard either. Sometimes less is more. People often view vehicle graphics while the car or truck is in motion, so keep the design clean and uncluttered in order to make an indelible impression.
To minimize those “uh, oh!” moments, use mock-ups and vehicle templates in order to confirm that everything is properly placed. You don’t want to end up with a door handle in the middle of your logo or the end of your web address running into a wheel well.
Executed properly, vehicle graphics, be they car, truck, bus or streetcar, can be a powerful tool in an integrated marketing arsenal. Leveraged strategically, they should be considered a valued part of any integrated marketing and branding initiative.