In a digital age, touch remains one of the most important ways we experience the world around us – and in packaging, the benefits of touch are enormous. According to Joann Peck, a touch expert and Associate Professor of Marketing at the Wisconsin School of Business, University of Wisconsin-Madison, having a tangible touch cue at the end of a product experience increases perceptions of quality as well as customer satisfaction. Furthermore, she states, “simply touching a product increases the feeling of ownership, which increases the perceived value of the product or business.”
By producing innovative, digitally enhanced pieces using a combination of complex embellishment applications, such as Scodix, we enable brands to uniquely differentiate themselves and establish positive sensory connections with their audiences. Leveraging dimensional-clear and digital foil embellishments is the perfect way to create positive memories, elevate your brand value perception, and increase ROI on marketing spend. As they say, seeing is believing, but ultimately it’s touch that leaves a lasting impression.
Graphic Village is the only print solutions provider in the Southwest Ohio region with a Scodix digital enhancement press. To learn more about the benefits of digitally enhanced packaging and what we do, tune in to the episode below of Podcasts from the Printerverse, hosted by Deborah Corn from Print Media Centr, as she speaks with Ziki Kuly, Scodix VP of APJ and Product Marketing, to discuss how tailored innovations through the application of Scodix digital print enhancement embellishments provide new possibilities for packaging services.