It’s here! Pantone’s Color of the Year for 2019. It’s Living Coral, Pantone 16-1546. After considering trends in everything from fashion to décor, Pantone announced this vibrant color as its top pick.
In a world filled with uncertainty, Pantone chose Living Coral for its warmth and optimism. After all, what better way to represent hope than the beauty of the coral reef, a coastal community teeming with life?
“In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we [as human beings] are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of Pantone 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, Pantone 16-1546 Living Coral embodies our desire for playful expression.”
How can you tap into this opportunity?
- Use Living Coral for borders, backgrounds and even text.
- Select images that contain colors similar to Living Coral (or that complement it) and incorporate them into your designs.
- Consider using Living Coral for envelopes. Give your audience a sense of optimism and cheer as soon as they take the mailer out of their mailbox!
Pantone’s announcement lets you capitalize on this fun and meaningful color we’ll be seeing a lot of this year. So engage your creativity. How will you use Living Coral?
Need suggestions for using Living Coral in your marketing brochures, packages and other materials? Graphic Village can help. Call us today!