Are you among the marketers who have not yet started sending personalized direct mail and email communications? Are you still using a “one size fits all” marketing strategy? If so, here are three data points you should keep in mind.
- 80% of consumers are more likely to do business with a company if it offers a personalized experience. (Epsilon)
- 41% of consumers have abandoned a brand because of “poor personalization.” (Accenture)
- Targeted communications that are relevant and useful can create lasting customer loyalty and drive revenue growth of 10% to 30%. (McKinsey)
Fortunately, “personalization” doesn’t have to mean knowing what color socks your customers put on in the morning. It can be as simple as knowing they own a specific brand of car or that they are nearing retirement age. This way, you don’t send suggestions for great off-roading trips to someone with a smart car or tips for building your career to someone who is looking forward to retirement.
If you aren’t yet personalizing your direct mail and other marketing communications, it’s time to start. It’s not as challenging as you might think, and the benefits are well worth the additional investment. Best of all, you won’t be doing it alone.
At Graphic Village, we’re experts at personalization, and we’ll be with you every step of the way. Plus, our HP Indigo 12000 digital press takes personalization to a whole new level. We were the first in our region to acquire this state-of-the-art technology. The HP Indigo 12000 has revolutionized direct mail – and the printing industry. Imagine what it could do for your business or nonprofit.
Call us today whether you’re ready to get started or just need more information.