Still on the fence about personalizing your print campaigns? Wondering whether it’s worth the time and expense to develop marketing databases, create customer profiles and develop messaging for personalized communications?
Then take a look at this new consumer data. According to Epsilon, consumers not only want personalized experiences, but they expect those experiences will provide them with tangible benefits—and they are willing to trade some privacy to get them.
- 90% of consumers see personalized communications as “somewhat” or “very” appealing.
- 80% say they are more likely to do business with a company that offers personalized experiences.
- 75% say it is “very cool” when they receive personalized offers.
Epsilon also found that consumers are very willing to provide personal information when it will be used for personalized offers, product recommendations and discounts.
More than two-thirds (68%) said: “It is worth giving my personal information to a company” in exchange for these benefits.
And more than half (57%) feel confident their personal information is secure.
So, is personalization worth the effort? Consumers certainly seem to think so.
Whether you’d like more information or are ready to get started, Graphic Village is here to help. Give us a call!