Move forward or be left behind.
You’ve probably heard this more times than you can remember. That’s because it’s true – and especially in the fast-moving world of marketing. If you’re not constantly looking for new ways to promote your products and services, your products and services could soon fade from the public eye. Brands that don’t practice innovation marketing risk becoming yesterday’s news.
What is innovation marketing? Just what it sounds like. According to cleverism.com, it’s the “implementation of a new marketing method which has not been used earlier.” It typically involves “a big change in the product design, pricing, promotion and even packaging.” It can also mean launching a product in unconventional places or ways.
Innovation marketing is a must for any business looking to open up new markets and increase its sales. In other words, for just about every business on the planet.
A major cosmetics company, for example, seeking to broaden its customer base, developed a highly successful app that allows users to do a digital makeover and sample the best makeups for their skin tones.
And it’s no secret that video-streaming pioneer Netflix transformed itself into one of the largest companies in the world by expanding into content production.
You don’t have to be a world-renowned cosmetics company or a Netflix to benefit from – or need – innovation marketing.
Graphic Village has helped organizations of all types and sizes develop innovative marketing strategies and determine the most effective, creative and cost-efficient way to amplify their message to the market.
At Graphic Village, we reimagine what’s possible in print marketing. Imagine what we can do for you.
Ready to get started with innovation marketing? Want more information? Call us today!