“A logo is just a symbol. The symbol only has meaning once you do all the other things around it that communicate that brand.”

In Episode #48 of One More Question, Ross Drakes from Nicework is joined by DJ Stout, Partner at acclaimed international design consultancy Pentagram and principal of their Austin, Texas office.

DJ Stout is a sixth generation Texan, born in the small West Texas town of Alpine. Stout began his graphic design career in 1981 working for Robert A. Wilson Associates in Dallas. In 1987 he moved to Austin, where he was an award-winning art director of the nationally respected and critically acclaimed magazine, Texas Monthly. After 13 years in publishing, Stout joined Pentagram as a partner in their Austin office.

At Pentagram, Stout’s wide-ranging expertise encompasses the design and redesign of a variety of publications including magazines, books and catalogs. He and his award-winning team additionally specialize in identity design, branding, packaging, exhibitions and website design; and have partnered with high-profile companies and institutions like Microsoft, Ruby Tuesday, Popeye’s, Walgreens, Lands’ End, L.L. Bean, Southwest Airlines, The Fort Worth Museum of Science and History, The Perot Museum of Nature and Science, World Wildlife Fund, Northwestern, Tulane, Vanderbilt, UC Berkley, The University of Colorado, and USC.

Stout’s work is represented in several permanent design collections including, the Cooper-Hewitt, the National Design Museum in New York, the Museum of Fine Arts, Houston (MFAH), the Dallas Museum of Art (DMA), and The Contemporary Austin.