Is your marketing getting stale? Is your target audience tuning out your mailings because you keep repeating the same campaign over and over? Maybe it’s time to mix things up. Here are five ideas to make people pay attention to your direct mailings again.
1. Get creative with envelopes.
Envelopes can be a lot of fun. They come in a variety of sizes, colors, shapes and formats. Instead of sending the same old white envelope, consider using a bright, fun color.
2. Add a teaser.
Did you know we can print personalized messages on the outside of your envelopes, too? These are called teasers. “Special Offer Just for Bob Johnson!” or “Suzie, you won’t believe what’s inside!”
3. Think beyond the envelope.
Think beyond the traditional envelope. Try self-mailers, postcards or even faux Express Mail or Air Mail designs.
4. Change your offer.
Your offers can get tired, too. So mix them up. If you’ve been offering a discount, try a free trial instead. If you’ve been doing the hard sell, try a softer approach, such as allowing people to ask for more information first.
5. Add a time limit.
Time limits are powerful motivators. Use a personalized message on the outside of the envelope (“Ben, offer expires in 5 days!”) or create a piece of art that looks like a rubber-stamped time limit across the top. Time limits also give you an excuse to send a follow-up. “Robert, your offer is set to expire. Respond now!”
Every direct mail campaign needs a refresh now and then. Maybe it’s time to try something new.
Need more ideas? Graphic Village’s direct mail experts can help. Let’s brainstorm together! Call us today.