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News/Blog 2018-06-05T14:24:15+00:00
405, 2018

Want More Loyalty? Reward Your Customers!

May 4th, 2018|Tags: , , |

One of the most powerful ways to deepen customer loyalty is to reward your customers for sticking with you. This is why loyalty programs are so popular. Plus, customers actively participating in loyalty programs not only continue to buy from you, but they spend more money when they do.

2303, 2018

How Marketing Guru Got Called a “Brown Noser”

March 23rd, 2018|

How do you get called a marketing brown-noser by your boss? You create powerful online market segmentation and get an 82% increase in conversions. This is what Kathy Hecht, former marketing executive at American Greetings Corporation (now vp marketing and business development for Silver Star Brands), did. Hecht created a test on American Greetings’ website. First she created a basic profile for the types of Spring holiday cards customers might be interested in. She created three buckets: Passover e-cards, Easter cards, and Easter Bunny cards. When customers logged into their accounts, they saw one of the three options based on their profile. The company saw an 82% increase in e-card sends. “On the first day of the program, my boss called me and said, ‘OK, you brown-noser, what are you doing?” recalls Hecht in a white paper from Direct Marketing News. So Hecht asked her boss to experience it for [...]