News/Blog 2018-03-26T15:41:28+00:00
2303, 2018

How Marketing Guru Got Called a “Brown Noser”

March 23rd, 2018|

How do you get called a marketing brown-noser by your boss? You create powerful online market segmentation and get an 82% increase in conversions. This is what Kathy Hecht, former marketing executive at American Greetings Corporation (now vp marketing and business development for Silver Star Brands), did. Hecht created a test on American Greetings’ website. First she created a basic profile for the types of Spring holiday cards customers might be interested in. She created three buckets: Passover e-cards, Easter cards, and Easter Bunny cards. When customers logged into their accounts, they saw one of the three options based on their profile. The company saw an 82% increase in e-card sends. “On the first day of the program, my boss called me and said, ‘OK, you brown-noser, what are you doing?” recalls Hecht in a white paper from Direct Marketing News. So Hecht asked her boss to experience it for [...]

2702, 2018

Graphic Village Honored by Leading Professional Association

February 27th, 2018|Tags: , , , , |

Graphic Village is pleased to announce it has received 16 2018 Print Excellence Awards from the Printing Industries of Ohio • N.Kentucky, an association of over 300 commercial printing companies and suppliers.

802, 2018

Cincinnati Business Courier Announces Graphic Village’s Newest Acquisition

February 8th, 2018|Tags: , , , |

Graphic Village has purchased Multi-Craft – one of Greater Cincinnati’s largest women-owned businesses – making the combined company one of Greater Cincinnati’s largest locally based printing and marketing firms.

1711, 2017

The Printing Industry From a Millennial’s Perspective: Direct Mail & Variable Data

November 17th, 2017|Tags: , , , , , , |

This semester, I’m interning for Cincinnati’s leading integrated marketing solutions provider and commercial printer.