Still on the fence about personalizing your print campaigns? Wondering whether it’s worth the time and expense to develop marketing databases, create customer profiles and develop messaging for personalized communications?
How do you get called a marketing brown-noser by your boss? You create powerful online market segmentation and get an 82% increase in conversions. This is what Kathy Hecht, former marketing executive at American Greetings Corporation (now vp marketing and business development for Silver Star Brands), did. Hecht created a test on American Greetings’ website. First she created a basic profile for the types of Spring holiday cards customers might be interested in. She created three buckets: Passover e-cards, Easter cards, and Easter Bunny cards. When customers logged into their accounts, they saw one of the three options based on their profile. The company saw an 82% increase in e-card sends. “On the first day of the program, my boss called me and said, ‘OK, you brown-noser, what are you doing?” recalls Hecht in a white paper from Direct Marketing News. So Hecht asked her boss to experience it for [...]
Graphic Village is pleased to announce it has received 16 2018 Print Excellence Awards from the Printing Industries of Ohio • N.Kentucky, an association of over 300 commercial printing companies and suppliers.
Printing Impressions, the authoritative publication for graphic arts industry professionals, featured Graphic Village this past Wednesday in a story spotlighting its recent acquisition of venerable competitor Multi-Craft.
Graphic Village has purchased Multi-Craft – one of Greater Cincinnati’s largest women-owned businesses – making the combined company one of Greater Cincinnati’s largest locally based printing and marketing firms.
This semester, I’m interning for Cincinnati’s leading integrated marketing solutions provider and commercial printer.