In an increasingly digital world, print is making an unexpected and exciting resurgence — not through volume, but through value. A recent Printing Impressions article and webinar, “Unleashing the Power of Embellishment,” brought to light what many of us in the industry have already seen firsthand: enhanced print isn’t just a trend — it’s a transformation.
Today’s brands are looking for more than ink on paper. They’re seeking immersive, tactile, and emotionally engaging experiences. According to a NAPCO Research study (North American Publishing Company), 75% of communication print buyers prefer printers who offer services beyond traditional print, and 55% actively seek providers offering embellishments like foil, spot gloss, and raised coatings. These numbers are not only compelling — they’re rising.
As Bob Neubauer, editor-in-chief of In-plant Impressions, shared during the webinar, “Smart print providers are looking at embellishment features like spot UV coatings to enhance their work and increase its value.” Embellishments are proving to be a reliable growth engine — opening doors to new markets, strengthening client retention, and generating higher margins on print projects for marketers and brand professionals.
The Power of Strategic Differentiation
At Graphic Village, we’ve seen firsthand how embellishments can elevate a brand’s printed materials from good to unforgettable. Whether it’s a textured business card that commands attention, a high-impact packaging piece that invites tangible interaction, or a direct mail campaign that literally touches its audience, the results are clear: enhanced print creates emotional responses, brand affinity, and buyer action.
More importantly, it allows companies to differentiate — not just in aesthetics, but in strategy. As brands fight for attention in crowded spaces, embellishments serve as a powerful way to tell a story and leave a memorable and lasting impression.
See the Future of Print in Action
Scodix — a global leader in digital embellishment technology — is hosting two exclusive open-house events in May and June, where attendees can see the Scodix press in action.
Can’t make it to the Scodix open houses in California or Illinois? No problem. You can view our own Scodix machine in action right here at Graphic Village in Cincinnati. Just contact your GV account representative to schedule a personalized tour. We’ll show you in person how enhanced print is transforming the way brands connect with their audiences.
