Home>>Tag: Marketing Message

As Postage Rates Increase, 6 x 9 is the New 4.25 x 6

2021-08-04T10:51:52-04:00July 28th, 2021|Tags: , , , , |

For many of us in marketing, postage rates are nothing to sneeze at. For those of you not in the know, the United States Postal Service filed notice in May with the Postal Regulatory Commission (PRC) requesting price changes. These changes were approved, and will take effect on Sunday, August 29, 2021. […]

Should You Be Personalizing? The Data Tell the Tale

2021-01-25T12:22:05-04:00January 25th, 2021|Tags: , , , , , , , , , |

Recently, McKinsey, a respected business research firm, had this to say about direct mail and email communications: Customers decide very quickly—in a matter of seconds—whether they like your marketing message. Provide something relevant, and you’ve got a satisfied customer. Miss the mark, however, and they’re gone. 1 […]

7 Messaging Considerations as You Pivot Marketing Strategy

2020-10-30T10:37:22-04:00June 16th, 2020|Tags: , , , , , , |

“The only thing truly permanent in this life is change.” If there’s one quote that truly sums up 2020 so far, it is this one. A dramatic and unforeseen animal, change is everywhere this year, and the business world is no exception. To survive the short-term and thrive in the long-term, businesses have learned to adapt [...]