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Leadership in the Age of Covid-19

2020-10-30T10:35:10-05:00October 16th, 2020|Tags: , , , |

Almost no industry has been immune to the effects of COVID-19. Coping with this new environment is no longer a choice, and living in the age of a pandemic has become a lifestyle. What does this mean for business? While some companies will thrive, many will struggle in the economic downturn. […]

7 Messaging Considerations as You Pivot Marketing Strategy

2020-10-30T10:37:22-05:00June 16th, 2020|Tags: , , , , , , |

“The only thing truly permanent in this life is change.” If there’s one quote that truly sums up 2020 so far, it is this one. A dramatic and unforeseen animal, change is everywhere this year, and the business world is no exception. To survive the short-term and thrive in the long-term, businesses have learned to adapt [...]