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So far Mark Weinstein has created 22 blog entries.

11 Eye-Popping Stats on Direct Mail

2021-03-24T09:48:09-04:00March 18th, 2021|Tags: , , , , , , , |

When it comes to ROI, some channels are just more effective than others. Knowing the effectiveness of each channel puts you in control. For example, did you know that one channel has an open/read rate of 42%? […]

Saving Money on Print by Using Digital Storefronts

2021-03-24T09:47:43-04:00March 17th, 2021|Tags: , , , , , , , |

When it comes to ordering print, did you know that you can save money by changing from traditional ordering methods, such as sending email requests or placing orders over the phone, to a streamlined automated storefront? Here are five ways this simple change can boost your bottom line: […]

The Power of Marketing Local

2021-03-24T09:47:00-04:00March 16th, 2021|Tags: , , , , , , , , , , , |

One of the most powerful consumer trends of 2020, and now 2021, has been the move to the suburbs. Yes, the ‘burbs. The suburbanization of America is changing the way we live, work, and play. This trend was in place before the COVID-19 pandemic, but the nationwide health crisis has accelerated it. […]

Consumers Continue Their Love Affair with Print

2021-03-11T11:11:53-04:00March 10th, 2021|Tags: , , , , , , , , |

Despite the meteoric rise of digital marketing, consumers still have a love affair with print. From direct mail to packaging to signage and in-store displays, print continues to be critical to marketers’ success. It’s not that marketers need to focus on print to the exclusion of digital media, but for best results, it needs to remain [...]

Offset Press Operator

2021-03-04T11:44:16-04:00March 4th, 2021|

JOB TITLE: Offset Press Operator REPORTS TO: Department Head DEPARTMENT: Press FLSA STATUS: Non-exempt REVISION DATE: 2/28/2021 Summary/Objective The Press Operator, working in conjunction with the Press Helper, assists in the production of high-quality printing jobs, to meet customer and company expectations, in a cost-effective manner while meeting strict deadlines, on one of several large printing [...]

Die Cutter Operator

2021-03-04T11:40:05-04:00March 4th, 2021|

JOB TITLE: Die Cutter Operator REPORTS TO: Production Supervisor LOCATION: Blue Ash, OH DEPARTMENT: Packaging Shift 2 FLSA STATUS: Non-exempt REVISION DATE: 7/11/2019 Summary/Objective Employee performs journey level skilled work in the setup, operation, and maintenance on all die cut equipment. Essential Functions Set up, operate all die cut equipment. Correct and/or report any unsafe conditions. [...]

Assistant Press Helper – Second Shift

2021-03-04T11:22:45-04:00March 1st, 2021|

JOB DESCRIPTION Assists Press Operator with press make ready, operating, and maintaining sheet-fed printing press. This includes inserting packing sheets on plate cylinder to build up plate to printing height, fastening reinforcing bars to offset blankets, and installing plates and blankets on press cylinders, using hand tools and power tools, to achieve pressure required for printing. [...]

Offset Press Operator – Second Shift

2021-03-04T11:23:29-04:00March 1st, 2021|

JOB DESCRIPTION: Set up, adjust, operate, and maintain a single or multi­color offset press to print single-color, two color, and/or multi­color work. Review job specifications to determine the press setup according to the imposition of the run. Perform all make-ready tasks associated with the type of press operated such as hanging plates, examine plates/cylinders for imperfections [...]

Production Manager: Apparel

2021-03-04T11:21:28-04:00March 1st, 2021|

Essential Functions: Drive the profitable growth of the Apparel business, including direct management of a small department of production employees. Develop and execute both operating plans and business plans to continuously improve the overall performance of the business and production team. Work well in a high paced environment with multiple duties needing completion on a daily [...]