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So far Scott has created 36 blog entries.

eNewsletter – August 2018 – No Pain, No Gain

2018-08-31T18:26:18-04:00August 23rd, 2018|Tags: , , |

A solid plan that details your marketing goals, strategies, tactics, costs and projected results is a critical resource for your entire organization. In fact, it’s one of the best ways there is to make sure your marketing dollars are being well spent.

Want More Loyalty? Reward Your Customers!

2018-05-09T14:56:59-04:00May 4th, 2018|Tags: , , |

One of the most powerful ways to deepen customer loyalty is to reward your customers for sticking with you. This is why loyalty programs are so popular. Plus, customers actively participating in loyalty programs not only continue to buy from you, but they spend more money when they do.

How Marketing Guru Got Called a “Brown Noser”

2018-03-16T19:52:43-04:00March 23rd, 2018|

How do you get called a marketing brown-noser by your boss? You create powerful online market segmentation and get an 82% increase in conversions. This is what Kathy Hecht, former marketing executive at American Greetings Corporation (now vp marketing and business development for Silver Star Brands), did. Hecht created a test on American Greetings’ website. First [...]