How do you get called a marketing brown-noser by your boss? You create powerful online market segmentation and get an 82% increase in conversions. This is what Kathy Hecht, former marketing executive at American Greetings Corporation (now vp marketing and business development for Silver Star Brands), did. Hecht created a test on American Greetings’ website. First [...]
When is a print piece more than a print piece? When it’s a dramatic multisensory experience that harnesses the power of touch to wow your customers and boost your success. We were the first in North America to offer the groundbreaking Scodix Ultra2 Digital Enhancement Press, which allows us to add striking digital enhancements and embellishments like high-gloss spot applications, textured effects and digitally applied foil.