One of the hottest shows on television is “Fixer Upper,” in which husband and wife team Chip and Joanna Gaines turn outdated and dilapidated houses into their clients’ dream homes. By using the colors favored by Joanna Gaines, the show’s designer, you can create fresh, engaging print marketing that appeals to a wide demographic of buyers, including fans of this wildly popular show.
As watchers of “Fixer Upper” know, Joanna goes for a clean, fresh look that creates a bright, cheery, yet homey feel. Rather than chasing current design trends, she incorporates classic colors to produce a timeless look. Use these colors in your designs to create a similar feel.
1. Pastels. Joanna loves to use muted pastels, such as Cloudy Gray, Ella Rose and Rainy Days, which she pairs with warm neutrals and soft textures. Consider using a textured stock or spot coating to create a textured substrate that goes well with the “Fixer Upper” color palette.
2. Natural tones. Joanna loves to go natural, with rich, earthy colors. Natural yellows, warm browns, and soft greens “feel like home,” she says. She often pairs colors like Olive Grove with fresh florals and rustic elements.
3. Classic, no-fail neutrals. As design trends come and go, Joanna relies heavily on the ever-fresh color Shiplap, which creates the perfect backdrop for any design. For a more modern feel, her go-to is no-fail classic white.
Love “Fixer Upper” style? Millions of viewers do. Tap into “Fixer Upper” tones and help your buyers fall in love with your mailings as much as they have fallen in love with Joanna Gaines.
At Graphic Village, we know colors, and we’re here to help. Call us today whether you’re ready to get started or just need more information.